1. The period of enjoyment is different.

China's well-known trademark is a permanent title. Once a brand obtains the title, it will enjoy the title permanently.

The Chinese Famous Brand has a three-year period. Three years after obtaining the title of Chinese Famous Brand, the honor will be cancelled. If you want to continue to obtain the title, you must re-attend the selection.

2. The selection departments are different.

China’s well-known trademarks are selected by the State Administration for Industry and Commerce and are the most authoritative.

Chinese famous brands are selected by the China Famous Brand Strategy Committee (the China Famous Brand Strategy Committee is a non-permanent organization).

3. The degree of recognition and protection policies are different internationally.

China’s well-known trademarks are a concept recognized by law around the world and are specially protected by international conventions such as the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-Related Aspects of Intellectual Property Rights.

Chinese famous brands are only protected domestically.

4. The legal basis for determination is different.

The basis for the recognition of well-known trademarks in China is the Trademark Law and its Implementing Regulations.

Chinese famous brands are based on the "China Famous Brand Production Management Measures" issued by the General Administration of Quality Supervision, Inspection and Quarantine.

5. The procedures for identification are different.

China’s well-known trademarks are determined by the Trademark Office and the Trademark Review and Adjudication Board following the administrative ruling procedure. The People’s Court’s determination of a well-known trademark by the People’s Court follows the civil trial procedure, and the determination by the Trademark Office and the Trademark Review and Adjudication Board is not the final ruling and must still be subject to judicial review. supervision.

The preliminary review and recommendation of Chinese famous brands is controlled by the provincial, district, and municipal quality inspection bureaus. The final selection, solicitation of opinions, and announcement are carried out by the "Name Recommendation Committee" under the guidance of the General Administration of Quality Supervision. conducted, and its evaluation results are not subject to judicial supervision.