Many users have a weak awareness of trademarks and don't know the importance of a trademark to the development of an enterprise and product cognition. Many netizens are vague about the meaning of trademarks. So what does a trademark mean? What is the specific meaning?

Trademark meaning:

According to the Identification and Management Measures, it refers to a trademark that is widely known to the relevant public and enjoys a high reputation in China. FamoustrademarkofChina refers to a trademark that has been recognized as'' by a competent authority (the Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the people's court) according to legal procedures. In China, it is already a high realm of trademarks.

the difference between trademarks and China: China mainly evaluates the quality of products; It is to identify the popularity and reputation of a trademark. The same commodity can be either China or. Therefore, under normal circumstances, the quality of trademarks and products in China are relatively guaranteed.

Benefits owned by enterprises

1. Fighting against malicious cybersquatting

(1) Paragraph 2 of Article 41 of the Trademark Law of the People's Republic of China stipulates that the owner who has been maliciously registered is not subject to the five-year time limit in this paragraph when requesting the Trademark Review and Adjudication Board to make a ruling to cancel the registered trademark that has caused him losses.

(4) According to the provisions of the Paris Convention, when the competent authority of the country where a trademark is registered or used considers that a trademark has become in that country and has become the property of the person entitled to the benefits of this Convention, and another trademark constitutes a copy, imitation or translation of this trademark, which is used in the same or similar goods and is likely to cause confusion, the countries of the Union shall refuse or cancel the registration of this other trademark according to their functions and powers (if permitted by their own laws) or at the request of the parties concerned. The provisions of this article shall also apply to counterfeiters who plagiarize the main part of a trademark or cause confusion.

2. Countering the influence of identical (similar) trademarks of different commodities;

Paragraph 2 of Article 13 of the Trademark Law of the People's Republic of China stipulates that if a trademark applied for registration of different or similar goods is copied, imitated or translated by others, which has already been registered in China and misled the public, and the interests of the registrant may be damaged, it shall not be registered and its use shall be prohibited.

third, it is recognized that enterprises can build high-priced brands and open doors for sales channels!

the title of' trademark' is a high honor in the field of Chinese trademarks. Obtaining the' trademark' recognition can further enhance the brand image of the enterprise and greatly increase the intangible assets of the enterprise. A trademark is a combination of brand awareness and reputation. When a trademark is recognized as a trademark, it means that the brand has been recognized as a high-quality product by the authoritative department. In the minds of consumers, this is a genuine product rather than a self-proclaimed one. Therefore, the publicity effect brought by trademark recognition is far from that of general advertising investment, and in this sense, it is good brand publicity. And the comprehensive benefits brought by this will enable enterprises to gain greater advantages in the fierce market competition. Put a' trademark' on products and advertising, and when consumers see this title highly recognized by authoritative departments, the sales of enterprises will be greatly improved.

iv. increasing intangible assets

industrial and commercial departments at all levels should support well-known and trademark enterprises to set up groups. Any well-known and trademark enterprise with a registered capital of 2 million yuan, three holding subsidiaries and a total registered capital of 4 million yuan for its parent and subsidiary companies can set up enterprise groups. The parent company of the group is a well-known and trademark enterprise in the agricultural industry, and the registered capital of the parent company and the total registered capital of the parent and subsidiary companies can be further relaxed to 15 million yuan and 3 million yuan. Enterprises are allowed to use well-known and trademark rights as non-monetary capital contributions, and they shall be approved and registered at a ratio not exceeding 4% of the registered capital. With the authorization document issued by the owner, it is allowed to have the Chinese name of the crown and trademark in the enterprise name. Long-distance supervision of trademark enterprises shall be carried out, and the annual inspection shall be carried out once every two years. Only the annual inspection report shall be provided, and the annual inspection may be exempted. City, county (District) industrial and commercial departments do not need to register the establishment of branches for production-oriented well-known and trademark enterprises to choose any place as the production place within the registered jurisdiction.

fifth, it is easier to identify similar trademarks;

VI. When filing a case to investigate a crime of counterfeiting trademarks, it is not limited by the amount of filing a case;

VII. Prevent other companies from registering for the company name;

VIII. Avoid domain name registration in e-commerce.

so, do you want to know which enterprises are qualified for trademark certification? Here is a summary of some enterprises and organizations about trademarks. For details, please refer to this article about trademarks, and you can learn about it. I hope I can help you.