1. Different production companies

Beijing Daoxiangcun is produced by Beijing Daoxiangcun Food Co., Ltd.;

Hong Kong Daoxiangcun is produced by Beijing Xiangcunyuan Food Co., Ltd. , the words "Daoxiangcun (Hong Kong) Food Co., Ltd." are prominently marked on the packaging of mooncakes produced by Xiangcunyuan Company.

2. Different business methods

Beijing Daoxiang Village was founded in 1895 (the 21st year of the reign of Emperor Guangxu of the Qing Dynasty). It is located outside the Qianmen Yinsi Temple, with the south store opening to the north, the front store and the back factory. It is unique and (then known as "Daoxiangcun Nanhuo Store"). It is the first store in Beijing to produce and operate Nanwei food. Its products are widely welcomed by people from all walks of life.

There is clinging and infringement behavior in Daoxiang Village, Hong Kong. Beijing Xiangcunyuan Food Co., Ltd. (hereinafter referred to as "Xiangcunyuan Company") attempted to "become famous brands" by highlighting the use of the three characters "Daoxiangcun" on the packaging of the trademark involved.

1. Beijing Daoxiang Village

Beijing Daoxiang Village was built in 1895 (the 21st year of Guangxu reign of the Qing Dynasty). It is located outside the front door of the Yinsi Temple, with the south store opening to the north, the front store and the back factory. It is very popular. Characteristics, (then known as "Daoxiangcun Nanhuo Store"), was the first store to produce and operate Nanwei food in Beijing. It was forced to close in 1926 and resumed business in early 1984. So far, it has more than 30 directly-operated stores and more than 100 franchise stores. , a food distribution center, a central factory of 140,000 square meters and a raw material processing base of 40,000 square meters, producing more than 400 varieties of Chinese and Western pastries, cooked food products, quick-frozen foods, snack foods, etc. , annual sales revenue reaches 4 billion yuan.

On October 12, 2018, Beijing Daoxiangcun was ordered to stop using the word Daoxiangcun and compensate Suzhou Daoxiangcun Food Co., Ltd. 1.15 million yuan.

2. Suzhou Daoxiang Village

Daoxiang Village (Suzhou) has developed from an old store on Guanqian Street in Suzhou in its early days to now having ten modern food production and processing centers across the country. Shandong, Jiangsu, Yunnan, Inner Mongolia and other places have large group food companies with multiple raw material direct supply bases. Suzhou Daoxiangcun is exported and sold to more than 30 countries and regions around the world.