1. Different concepts. A service mark, also known as a service mark or labor mark, is a special mark used by operators in various service industries to distinguish the services they provide from those provided by others. Trade name refers to the name given by individual industrial and commercial households to their business factories, stores, etc. It is an important part of the company name, and some are often the abbreviation of the company name. 2. The constituent elements are different. The company name generally consists of industry or business characteristics and organizational form. Service marks can only consist of distinctive features of the services provided by the operator. 3. Different functions. Business names identify the operations of different businesses, including services and goods. A company can have multiple trademarks for services or goods, but generally only one company name. 4. The applicable legal procedures are different. As long as the service trademark does not violate the prohibited provisions of the Trademark Law and does not infringe the exclusive rights of others' trademarks, it can be used without registration, but there is no exclusive right. The company name must be approved and registered by the state-designated competent authority before it can be used. 5. The scope of exclusive rights is different. Once a service trademark is approved and registered, it enjoys exclusive rights nationwide. The company name has exclusive rights only within the specified area. 6. Different forms of expression. Service marks are expressed in the form of words, graphics and their combinations. The company name can only be expressed in text. 7. The applicable laws are different. The legal regulation of enterprise names is mainly the "Measures for the Administration of Registration of Enterprise Names", while service marks are regulated by the "Trademark Law" and the "Anti-Unfair Competition Law". 8. Service marks can be transferred or licensed to others, but company names cannot.