Author: Jiangque E-commerce? First source: Zhihu

What are the requirements for entering Tmall now, and how much start-up capital is required

Conditions

1. Copy of enterprise business license

2. Copy of enterprise tax registration certificate (both national tax and local tax are acceptable)

3. Copy of organization code certificate

4. A copy of the bank account opening license

5. A copy of the front and back of the legal representative’s ID card

6. A copy of the front and back of the store manager’s ID card< /p>

7. A copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration (if you have handled changes, transfers, or renewals, please also provide the change, transfer, or renewal issued by the State Trademark Administration) Exhibition certificate or acceptance notice)

8. Authorization letter issued by the merchant to Alipay

9. Product list

10. If authorized by the right holder to open For flagship stores, an exclusive authorization letter is required (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).

11. Operation plan

Funding

Since Tmall is an industry model for e-commerce, merchants will choose Tmall first when they choose to transform their networks. As a business place for your own products. At the same time, Tmall also requires merchants to pay a certain fee to open a store on its platform. If merchants need to calculate costs before moving in, they must understand the costs related to Tmall's entry.

Requirements for investment invitation

1. Established in accordance with the law for two years or more;

2. Must have general taxpayer qualifications;

3 , Self-recommended brands in the "Household/Personal Cleaning Tools" category need to provide a trademark registration certificate (i.e. R mark);

4. If you deal in imported goods, you need to provide proof of legal import channels;

5. To apply for a specialty store in the category of "Household/Personal Cleaning Tools" and sell imported goods without a domestic registered trademark, you do not need to provide a trademark registration certificate issued by the State Trademark Administration or a trademark registration application acceptance notice;

6. To apply for a franchised store in the category of "Household/Personal Cleaning Tools", you must hold a customs declaration registration certificate for the consignee and consignor of import and export goods;

7. The franchised store must provide information originating from the trademark owner. Complete authorization within the second level;

8. If the store operates imported goods, the store must provide complete authorization within the second level from the trademark owner or the business unit or receiving unit on the customs declaration form;

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9. All submitted materials must be stamped with the official seal (fresh seal) of the company that opens the store.

List of brand qualifications (copies must be stamped with the official seal of the company that opens the store)

1. Scanned copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration? If applied If the trademark has been changed, transferred or renewed, please provide the certificate of change, transfer or renewal or the acceptance notice issued by the Trademark Office;

2. Exclusive authorization letter

1. If To open a flagship store authorized by the rights holder, an exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).

2. If the trademark owner is a domestic enterprise or individual, please download the Chinese version of the exclusive authorization letter. If the trademark owner is an overseas enterprise or individual, you can choose to download the Chinese or English version of the exclusive authorization letter. (If the trademark owner is a domestic natural person, a copy of his or her signed ID card must also be provided. If the trademark owner is an overseas natural person, a copy of his or her signed passport must also be provided).

3. List of industry qualifications (copies must be stamped with the official seal of the company that opens the store)

Tmall entry skills

There are three ways to enter Tmall: one is to do it yourself To settle in, the second is to purchase from Tmall store, and the third is to help settle on Tmall on behalf of the platform. When choosing to enter a Tmall store yourself, you must first know whether your conditions meet the entry requirements. If not, choose other entry methods as early as possible, such as purchasing in a Tmall store, which is the fastest way to enter Tmall Mall. This method of entry is also very simple. You only need to choose a reliable online store transfer platform, choose a Tmall store that suits you, and finally complete the store transaction with the assistance of a salesperson. There are no restrictions on this entry method. As long as you want, you can achieve Tmall entry through this method.

Preliminary deposit and service fee for opening a store

1. Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding a registered trademark is RMB 100,000. RMB 50,000;

2. Specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

3. Description of special categories:

(1) Store-type flagship store, store deposit is RMB 150,000;

(2) Business that has not applied for registered trademark in mainland China For specialty stores with special commodities (such as imported goods, etc.), the store deposit is RMB 150,000;

(3) The deposit for flagship stores and specialty stores in the "Books and Audiovisuals" category is RMB 50,000, and the deposit for specialty stores is RMB 50,000. The deposit is RMB 100,000;

(4) The deposit for "electronic ticketing vouchers" and "telephone communication" categories is RMB 10,000;

(5) "Great service" The deposit for flagship stores and specialty stores in the first-level categories below "category" is RMB 10,000, and the deposit for specialty stores is RMB 100,000: ① Catering and food coupons; ② Online stores/network services/software; ③Personalized customization/ Design services/DIY;④Movies/Performances/Sports events;⑤Decoration design/construction/supervision;⑥Leisure and entertainment;⑦Consumption cards;⑧Interior designers;

"Education and training" first-level category The store deposit for flagship stores and specialty stores is RMB 10,000, and the store deposit for specialty stores is RMB 50,000;

"Shopping Pickup Coupon" The store deposit for flagship stores, specialty stores, and specialty stores in the first-level category is RMB 100,000.

The deposit for stores in the secondary category of "Medical Services" under "Medical and Health Services" is RMB 300,000;

The "App Store Recharge Card" under "Life and Entertainment Recharge" "The deposit for stores in the second-level category is RMB 10,000;

(6) The deposit for stores in the following categories of "Health Products and Medicines" is RMB 300,000: ① "OTC Drugs"; ②" Contact lens/care solution"; ③"Refined Chinese herbal medicines";

(7)"Online games and QQ"? The deposit for major flagship stores and specialty stores is RMB 10,000, and the deposit for specialty stores is RMB 10,000. RMB 100,000, and the store deposit for specialty stores in the "Mobile Game Recharge" category under the "Online Games and QQ" category is RMB 500,000;

(8) Stores under the "Automobiles and Accessories" category For the first-level category "new/used cars", the deposit is 100,000 yuan.

When the store deposit is insufficient, the merchant must make up the deposit within 15 days. If the deposit is not made up within the time limit, Tmall will supervise the store until it is made up.

4. Annual fee for software services (hereinafter referred to as "annual fee"):

Merchant must pay an annual fee to operate on Tmall. For details on annual fee payment and settlement, please refer to "Tmall 2018" Annual Software Service Annual Fee Payment, Discounts and Settlement Standards".

Real-time deduction of software service fees:

Merchants operating on Tmall need to pay software service fees based on a certain percentage of their sales (referred to as "rate"). For details on Tmall’s software service fee rate standards for various categories, please refer to the “2018 Tmall Annual Software Service Fees for Various Categories List”.