1. Authorized operation: Apple has strict screening criteria for authorized franchise stores, and only businesses that meet Apple's requirements can obtain the qualification of authorized franchise stores. Therefore, the products purchased from authorized franchise stores are traceable and have been certified by Apple.

2. Official authorization: Apple will issue an official authorization letter to the authorized franchise stores, clearly stipulating the business scope and duration. At the same time, authorized franchise stores also need to abide by Apple's business rules and management system to ensure that the quality of goods sold and after-sales service meet Apple's standards.

3. Apple franchise store refers to a large shopping mall directly operated by Apple, which provides a wider range of product display and higher quality service. In the Apple franchise store, you can find Apple's latest and most popular products, as well as some accessories and third-party accessories.