1. Time of entering the industry and the market structure of that year: The first upholstered furniture factory was founded in 1978, which can be regarded as officially entering the wood products industry; at that time, it was not a corporatized operation, and there were still state-owned enterprises. breath.
At this time, the furniture industry had just started and there was no brand awareness. Most of them used local names as factory names.
In 1985, Xindu Furniture Factory covering an area of ??20,000 square meters was built on the former Laochuanshan Road.
In 1991, it started a joint venture with American businessmen, which is considered the earliest Sino-foreign joint venture in Sichuan. It also produces furniture and furniture parts and begins exporting to the United States.
2. Turning point: In 1992, Sichuan Hongji Wood Industry Co., Ltd. was officially established, which was also a turning point for the company.
Because at this time the company began to produce solid wood doors, and introduced the German "Schroeder" professional floor production line to produce solid wood floors.
In 1997, 100 acres of land was purchased, a aggregate production plant was built, and nine years of export and foreign trade production began.
In the past, domestic companies had poor awareness of trademark protection and always called it Hongji. However, when they truly realized that "Hongji" could not be registered as a trademark, they registered the "Dedao" trademark in 2000. Since then, Started to create its own brand.
In 2004, Hongji purchased another 57 acres of land to build an integrated store integrating logistics and warehousing, and registered and established Xinfuwu Timber Industry Co., Ltd. to further expand domestic and international markets, with a dealer network all over the country. Major provincial capital cities across the country.
3. The year with the biggest market changes: Since 2004, the company has attached great importance to the development of new products and new door types, and has successively launched ABCDE and carved door types, as well as the best-selling American door series and The "Japanese style" door series has also created a new world for Sichuan's door industry and has become a leader in Sichuan's door industry.
4. Market characteristics in 2008: The market in 2008 reflected the power of brands, and affected by the earthquake and the subsequent spread of the financial crisis, the survival and development of Sichuan brands in the wooden door industry was relatively difficult, and the market The competition is even more cruel. As a manufacturer, only by making good products, building a good brand, and providing solid services can we gain a place in the market.
5. The most proud thing in 2008: the successful development of brushed metal doors, and an exclusive new product recognized and accepted by the market and consumers.
6. The best-selling product in 2008: The sales volume of each product of the company's ethics - Hongji is relatively stable, especially the carved door series.
And there are many wooden door companies that are followers of the company's door types, but our painting and services are unmatched by other peers.
7. Remarks on many years of struggle: Looking back on the 30-year history, the company has always adhered to the principle of "diligence, thrift, and sincerity." It has always believed that in 30 years of being a business, it has done two things: "make good products; Do good service”.
8. Strategy for 2009: In the face of competitive pressures and crises from all aspects, we will continue to develop new door types with lower prices, such as hollow doors and molded doors, which are also more environmentally friendly and strengthen national Invite investment within the scope and strive to achieve a monthly production capacity of more than 5,000 sets.