logo [corporate logo] - logo, logo, trademark
The Chinese meaning of Logo is: logo, logo, trademark.
It is different from ancient imprints. Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, most frequent, and most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.
The design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the logo, they will naturally associate it with the company. Generate recognition. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication. As the enterprise grows, its value continues to grow. Someone once asserted: "Even if a fire burns away all the assets of Coca-Cola, Coca-Cola can get back on its feet with its trademark." Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it cannot objectively reflect the corporate spirit, industry characteristics, and scientific modeling A beautiful logo will cause unnecessary waste and losses to the company as it develops and undergoes changes and adjustments. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan.
In the business field, LOGO means logo or logo. The logo of various common products is the logo, which is also the brand name. Including words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easily identifiable, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.