The development history of Rolex is closely linked to the name of its founder, Hans Wilsdorf. Born in a Bavarian city in 1881, he got involved in international business at a young age. He started out as a cultured pearl business. At the age of 19, he moved to La Chaux-de-Fonds, Switzerland, where he worked as an agent for a watch manufacturer specializing in exports.

In 1905, he founded his own company, called Wilsdorf and Davis. It was a company mainly responsible for selling watches, but he also developed homemade watches. watch.

After the First World War, Rolex moved back to Geneva. Driven by its founder, Rolex continued to innovate, create, and improve itself. It has two research directions: waterproof and automatic.

At 8 a.m. on July 2, 1908, the German businessman Wilsdorf, the founder of Rolex, registered the ROLEX trademark in La Chaux-de-Fonds, Switzerland. From then on, an outstanding player in the world's watch industry The brand embarks on its long journey. The original Rolex trademark was a palm with five fingers spread out, indicating that its products were completely hand-carved. Later, the Rolex trademark gradually evolved into a crown shape, implying its status as the king in the watch industry.

Rolex has been outstanding and of superior quality since its birth. In 1914 and 1915, Rolex watches continued to obtain Class A certificates issued by the British Kew Observatory. The highest level of evaluation of accuracy is also a major event in the world. This honor has also doubled the value of Rolex. Since then, Rolex has gradually become deeply rooted in the hearts of the people with its "accurate" image and has been highly respected by people from all walks of life.

In 1926, the first waterproof and dustproof watch finally came out. This is the famous "Oyster" watch. The economic crisis of 1929 hit Switzerland, but Rolex was not affected. During this period, it invented an automatic winding mechanism and created the "Perpetual" watch that became popular later.

In 1926, after the end of the First World War, Westdorf created the world's first waterproof and dustproof watch. This was the famous Rolex "Oyster" watch. The so-called Oyster Type, a waterproof device designed to simulate the structure of an oyster. In 1927, the famous British female swimmer Maeve Deise wore this waterproof watch across the English Channel. After the watch was soaked in water for 15 hours, it was still intact and accurate. At that time, the British "Daily Mail" reported that this event "invented an unattainable miracle" and was "the greatest success of watchmaking technology". In fact, this incident has become a classic marketing event for Rolex. Since then, Rolex's "Oyster" waterproof watch has become famous all over the world.

In 1931, the world's first "PERPETUAL" watch was born under Rolex. This watch has a pendulum on the central axis, which can convert the potential energy of the swing of the wrist into the power of the watch. , so there is no need for manual winding, so it is called a "perpetual" watch. The advent of the Rolex "Perpetual" watch brought a revolution to the watch industry and became a milestone in the history of watch development.

In 1881, Hans Wilsdorf, the founder of Rolex, was born in a city in Bavaria. He showed his ability to do business when he was young, and initially got involved in the cultured pearl business. At the age of 19, he moved to La Chaux-de-Fonds, Switzerland, and became an agent for a watch manufacturing factory. In 1905, he partnered with an Englishman, Davis, to start his own business in London, called Wilsdorf and Davis, and began to sell watches and develop homemade watches.

In 1905, Wilsdorf discovered with his keen eyesight that watches would inevitably replace traditional bag watches and become the mainstream of timing products. Since traditional bag watches had just begun to transform into watches at that time, the wrists shook violently when wearing the new watches, causing the watches to be inaccurate. Therefore, Wilsdorf ordered a batch of high-quality movements from Switzerland and installed them on the gold watches he designed himself. Housed in steel or silver cases, these "assembled" watches soon became popular for their robustness and timeliness.

In 1945, Rolex created the world's first perpetual calendar watch that could actively convert dates; in 1955, Rolex developed a pilot's watch, allowing the wearer to accurately time time in different time zones; in the same year, Rolex created It became a diving watch for deep-sea applications. The diving watch can dive into 100 meters of water and operate normally. In 1956, a calendar watch with day display function was launched, with 26 Chinese characters to choose from.

This automatic watch had an oscillating weight that had never been used in a watch before. It brought a revolution to the watch industry and was the forerunner of all automatic watches. In 1945, Rolex produced the DateJust watch with a date, and in 1956 it produced the DayDate watch with the date and week.

In 1948, Wilsdorf sincerely invited Heinig to work for Rolex. Heinig's work was full of enthusiasm and spirituality. He began to be responsible for market development in Buenos Aires. He returned to Geneva in 1955 and was promoted to a member of the Rolex board of directors. From 1964, Heinig replaced Wilsdorf. Became the general manager of Rolex.