1931: Birth

After years of grafting and improvement, Changyu Company’s vineyards in Yantai developed a wine grape variety cultivated by the Chinese that was later widely recognized internationally—— Changyu used Snake Dragon Pearl as the main wine-making raw material, blended with Cabernet Sauvignon and other grape varieties to brew a dry red with a new taste, which was later named Cabernet.

1934: Naming

Changyu General Manager Xu Wangzhi invited a group of literati to gather at the Yantai International Club to research and name this dry red. Xu Wangzhi got inspiration from the business philosophy of "integration of Chinese and Western" and "bringing the sea to embrace all rivers" advocated by Zhang Bishi, the founder of Changyu, and named it "Jie Baina". "Jie" means "to be able to" or "to know".

1937: Trademark registration

On September 15, 1936, Changyu Company applied for a registered trademark for Jiebaina. On June 28, 1937, with the approval of the Trademark Office of the Ministry of Industry of the Republic of China at that time, Changyu Company officially registered the Xiebaina trademark. The document is now in the Second Historical Archives of China in Nanjing. Changyu obtained the approval of the trademark registration application from the "Trademark Office of the Ministry of Industry and Commerce of the Republic of China" at that time, officially registered the "Jiebaina" trademark, and obtained the registration certificate. The registration certificate number is "No. 33477". What is well-documented at the moment is the article "Analysis of Changyu Wine and Comparison with Wines from Other Countries" on page 18 of the second issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China) in 1939. Among the red wines, there are brands such as "Cabernet", "Red Rose" and "Pu Tianhong" and the label patterns of Changyu's "Cabernet" dry red wine at that time. For more than 70 years, Changyu Company has always used "Jiebaina" as a brand and a registered trademark.

1939: Media Promotion

In the 1939 issue of "Brewing Magazine" (published on April 1, the 28th year of the Republic of China), page 18 of the second issue, "Changyu Wine In the article "Analysis and Comparison of Wines from Various Countries", the dry red wine produced by Changyu Company has the brand "Cabernet".

1959-1992: 3 trademark registration applications

1959: Changyu "Jiebaina" trademark applied for registration to the then Central Administration for Industry and Commerce and was approved for filing.

After the promulgation of the new Trademark Law, in 1985 and 1992, Changyu Company applied for registration of the "Jiebaina" trademark to the National Trademark Office.

1980s: Establishment of Cabernet Dry Red Central Laboratory

Since the 1980s, under the leadership of my country’s first generation of female winemakers and Changyu’s chief engineer at the time, Chen Puxian , Changyu established the Cabernet Dry Red Central Laboratory, and improved the formula and brewing process on the basis of inheritance, making Cabernet Dry Red an iconic brand of high-end wine in China.

1987: Brussels Gold Medal

At the 25th Brussels World Quality Product Selection, Changyu Cabernet Dry Red won the Gold Medal.

1988: Changyu Cabernet won the title of Shandong Province Quality Product

2001: Changyu Cabernet won the title of "China's Famous Quality Wine Brand" by the China Food Industry Association

2002: Approved for registration

In February, Changyu’s “Jiebaina” trademark was approved by the State Trademark Administration. In May, Changyu obtained the trademark registration certificate.

2002-2008: Trademark review

Great Wall, Dynasty, Weilong and other companies submitted applications to the State Administration for Industry and Commerce for revoking Changyu’s “Jie Baina” trademark exclusive rights. This triggered a dispute over the intellectual property rights of the "Jiebaina" trademark, thus entering the trademark review stage.

2005: Asia's Best Red Wine Award

In the 2005 "Asia's Best Wine" (SAWA2005) selection meeting of "Wine&Dine" magazine, Changyu Cabernet Dry Red was awarded again At the top of the red wine series.

2005: Internationalization

Exported to 14 European countries, Changyu Cabernet has conquered the discerning tastes of Europeans with its unique oriental charm.

Changyu Cabernet won the SAWA "Asia's Best Wine" award.

From 2005 to 2007, it became the only designated wine for the "Boao Forum for Asia" for three consecutive years. Mr. Bill Gates highly praised Changyu Cabernet!

2006: Five "firsts" in Europe

For the first time, it entered more than 3,000 supermarkets in Europe, such as PLUS, etc.,

For the first time, it entered European wine stores, including KARSTADT and individual stores located in different cities

For the first time - entering the European mail order system, such as HAWESKO mail order company with 1 million households

For the first time entering European restaurants, especially Five-star hotels such as FOUR SEASONS, LOUIS, C, JACOB

have entered Lufthansa’s first class cabin for the first time.

2008: The world's top brands

Changyu Jiebaier was selected into the 30 top wine brands in the world.