KFC’s service tenet is customer first, making customers feel at home.

KFC's business philosophy is to continuously introduce new products or repackage previously sold products to target people's early adopter mentality and thus gain profits.

KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with comprehensive training, welfare guarantees and development plans to maximize the potential of each employee. For this reason, more and more outstanding young partners come to KFC.

As one of the largest and most successful fast food chains in the world, one of the secrets of KFC’s success is to always open its doors to young people who are full of energy and have the courage to challenge themselves, and pay attention to the training of employees. Encourage employees to grow with KFC ***.

Extended information:

KFC’s franchising method in China

Like operations in other regions, franchising plays an important role in KFC’s expansion in China. important role. The so-called franchise refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee paying a certain transfer fee to the transferor. The transferor does not control strategic and production decisions, nor participate in the franchise operation. profit distribution.

The business method used by KFC is exactly this franchise method. KFC provides brand, management

and training as well as a centralized and unified raw material and service system. The partners can use Operate under a unified brand and service, and in the end both parties will share business interests as agreed.

Because China had not yet opened up to the outside world, the political risks of KFC's development in China were relatively high, and China's cultural separation was serious, so franchising became KFC's preferred business method to enter the Chinese market. Another benefit of franchising is that KFC can ensure stable income with little investment, which will leverage existing operating conditions.

This is an attractive option where franchisees can easily avoid deviations from KFC's operating procedures. It is precisely because of the correct market strategy for entering China that KFC has blossomed all over China since it was introduced to China from the United States in 1986.

Baidu Encyclopedia-KFC