The Jinan Liujia Kung Fu Needle Shop trademark is the earliest known trademark advertising object in China and even the world. It shows that my country has been using trademark advertising since the Song Dynasty, which is of great significance to the study of the development history of business and advertising in China and even the world.

From an advertising point of view, in the upper part of the copper plate of "Jinan Liujia Kungfu Needle Shop", "Jinan Liujia Kungfu Needle Shop" is the store name, with a clear origin of the business; a picture of a white rabbit pounding medicine It is the store logo, and the white rabbit is equivalent to the current product trademark; the text on the lower half of the copper plate reads, "Buy high-quality steel bars, make fine kung fu needles, and use them in the house. Resell them to make them more popular. Please remember Bai", which means "We use the best raw materials at home and spend a lot of effort to make the needles, which are easy to use. If someone buys them wholesale, you can get a discount." The entire trademark advertisement is illustrated with pictures and text, and the text is concise. It contains the most basic elements of product advertising design - trademark, title, guide, and text.

Overall, this advertising copper plate that appeared in the Song Dynasty of China is vivid, concise and clear. From the title, image, to copywriting, everything is available, especially the short few slogans. The name, raw materials, and quality of the product are clearly explained. At the same time, the business philosophy and distribution methods of Jinan Liujia Kungfu Needle Shop are introduced in a concise and comprehensive manner. Special promotions are also launched. It can be said to be a relatively complete ancient Chinese print advertisement. Works, from which we can see the outline and prototype of modern print advertising.

It can be said that the advertising industry is an industry that strives for creativity. This is true now and it was true a thousand years ago. As for the copper plate itself, it is a precious historical relic of my country's trademarks and advertising, reflecting the strong awareness of product advertising of the ancient Chinese. Even though it has gone through thousands of years of ups and downs, compared with the numerous and shoddy advertising works in modern society, it is undoubtedly More elegant, connotative, and full of creativity.