Li Ning is a sporting goods company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics". It is headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning has gradually become a representative company of China. , a leading international sports brand company.

From the early days of its establishment, it took the lead in establishing a franchise marketing system across the country, to sponsoring Chinese sports delegations to participate in various domestic and foreign events for many years, from becoming the first domestic sporting goods company to implement ERP to continuously carrying out brand positioning. adjustments, and then listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of Chinese national enterprises.

As of October 2020, Li Ning’s market value exceeded 100 billion Hong Kong dollars.

On February 27, 2020, Li Ning announced that Hua Chenyu would become the spokesperson for Li Ning’s sports fashion products.

On March 17, 2021, Li Ning officially announced Hua Chenyu as the global spokesperson for sports fashion products.

On March 26, 2021, Li Ning officially announced Xiao Zhan as the global spokesperson for sports trend products.

Basic information

Chinese name

Li Ning

Foreign name

LI-NING

Clothing and Footwear

Headquarters Location

Zhongguancun Science and Technology Park, Tongzhou District, Beijing

Company Slogan

“Everything is possible”

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Development history

Innate sports gene and “Everything is possible” brand The spirit always runs through the development process of Li Ning brand.

Li-Ning is committed to becoming a world-class professional sports brand enterprise with fashion attributes originating from China and recognized by the world.

In 1990, Li-Ning Company started in Sanshui, Guangdong. "Li-Ning" sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games, the Chinese national team's Asian Games award-winning uniform, and the Chinese and foreign reporters. Designated clothing, "Li-Ning brand" accompanied the Asian Games flame spread throughout the country.

Since 1992, Li Ning has become the award-winning equipment sponsor of the Chinese Olympic delegation for four consecutive Olympic Games.

In 1993, Li Ning Company moved to Beijing.

In 1998, the first domestic sportswear and shoe product design and development center was built in Foshan, Guangdong.

In 2002, a new brand positioning was established and the brand slogan "Everything is possible" was put forward.

In 2004, it was successfully listed on the main board of the Hong Kong Stock Exchange and was the first mainland sporting goods company listed in Hong Kong.

In 2008, Li Ning lit the torch as the main torchbearer of the 29th Beijing Olympics.

Since 2012, Li Ning has continuously become the official strategic partner of CBA.

In 2015, Li Ning Company entered the first year of a new round of development and began to transform into a provider of "Internet + sports life experience".

In 2016, Li-Ning Company proposed to create "Li-Ning-style experience value" and provide "Li-Ning-style experience value" around product experience, sports experience and purchasing experience.

In 2018, it appeared at New York Fashion Week, becoming the first Chinese sports brand to appear at the fashion week.

In 2018, it announced the development strategy of "single brand, multiple categories, and multiple channels".

In 2019, Li Ning Group’s Guangxi supply base was officially launched, and it was the first time that a self-built factory entered the upstream of the sporting goods supply chain.

In 2019, the "Li Ning?" flick technology platform was officially released, which is a revolutionary link in Li Ning's independent technology matrix.

In March 2020, Qian Wei, co-chief executive of Li Ning Company, proposed six major strategies to help the company establish a "muscular" corporate system and achieve a business model of sustainable development and sustainable profitability.

In August 2020, the Li-Ning brand's 30th anniversary themed event "Standing at Thirty and Exploring the Silk Road" was held in Dunhuang, Gansu.

In April 2021, the "Wu Chuang Wu Yi" China Lining 2021 autumn and winter trend was released.

In June 2021, the ASEAN Li-Ning Center project was officially launched to create an intelligent manufacturing industrial ecosystem.

In July 2021, Jingmen Li-Ning Center was inaugurated and put into operation. The completion and operation of the center will provide high-standard automated picking and logistics services for Li-Ning Group’s e-commerce business, and create an industrial park, logistics base, and headquarters economy. , a comprehensive industrial demonstration park with "five-in-one" sharing platform and sports service functions. On November 4, Li-Ning Group will hold an art exhibition in Shanghai and officially launch the new independent sports fashion brand LI-NING 1990 (Li-Ning 1990). [19]

On May 10, 2022, Li Ning Sports (Shanghai) Co., Ltd. applied to register the "NING COFFEE" trademark. [21] On June 15, Li Ning’s parent company, Feifei China, announced that its shareholders’ meeting had approved its acquisition of British shoe brand Clarks. [22]