China's trademark law stipulates that the principles of trademark registration application mainly include: the principle of prior application, the principle of good faith, the principle of voluntary registration and the principle of prior use. And the parties can't use improper means to pre-register the trademarks that others have already used and have certain influence.

legal basis

The application for registration and use of trademarks in accordance with Article 7 of the Trademark Law of the People's Republic of China shall follow the principle of good faith. The trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management. Article 3 Where a trademark applied for registration does not conform to the relevant provisions of this Law or is identical with or similar to a trademark that has been registered or preliminarily approved by others on the same kind of goods or similar goods, the Trademark Office shall reject the application and will not announce it. Article 31 Where two or more applicants for trademark registration apply for registration with the same or similar trademarks on the same commodity or similar commodities, the trademark that applied earlier shall be preliminarily examined and announced; If the application is made on the same day, the earlier trademark shall be preliminarily examined and announced, and the application of others shall be rejected without announcement. Article 32 An application for trademark registration shall not damage the existing prior rights of others, nor shall it preempt the registration of a trademark that has been used by others and has certain influence by unfair means.