We are now in the era of the Internet. The development of the Internet is very rapid. The development of the Internet has driven many Internet industries. For example, the Taobao shopping platform is a good example. We use Taobao for shopping. At that time, you could browse a variety of products from all over the country without leaving your home and surfing the Internet, which attracted a large number of buyers and sellers. This resulted in fierce competition. If you did not run your own store well, there would be no income. , so today we will solve this headache for sellers and talk about how to run a store and how to run a Taobao store

1. Title optimization. The point of title optimization is to find all the core attribute words of the current product, and at the same time, pay attention to the data of the natural display words of the same excellent product (third-party software can achieve this, such as store inspection, etc.) to optimize the title. After optimization, through permutation and combination Optimize the data and select the baby title that contains the most keywords as the best title for the period. As shown in the figure below, you can use a small tool to detect the keyword coverage of the title, that is, the width of the title. However, the more is not the better, but the structure must be optimized and the keywords must be increased under the premise of accuracy. 2. Optimize the property bar. Try to improve the data of the attribute column related to the baby as much as possible (as long as there are no obvious errors in the details page, there is no need to make special adjustments. This area will be further optimized through the customer service data and the entire network situation in the later digital operation stage). 3. Basic sales data. You can still follow the "15-10-5" rule and accumulate basic sales data, which is relatively simple. The main risk involves the resources for filling orders. In the early stage, try to use relatives and friends around you, so that there will be no problem in whitelisting orders. 4. Add a new low-price SKU. For the furniture category, we generally set up a customized SKU or list a small item SKU separately, and set a discount at the same time. In this way, the SKU price is reduced, which facilitates the reduction of capital occupation during the later replenishment process (of course, the replenishment quantity for low-price orders cannot be too much. The specific situation will be elaborated upon opportunity). 5. Mobile Taobao homepage decoration optimization. For example, add coupon settings and optimize product categories, and set up a full-screen poster area on the first screen to provide a platform for later holiday activities. The picture below is one of the optimization plans for the first screen section. These are small details, relatively simple, easy to use, and not detailed. 6. Adjustment of marketing tools. Peripheral settings such as coupons, partial related marketing, and collection masters.

7. Other sections: (Continuously updated) Step 3: Testing This step is very familiar to everyone. It is mainly implemented through the through-train tool and assesses two indicators: click-through rate and collection and purchase rate. Example: Based on the performance of the batch test data, other products with low collection and purchase rates and low click-through rates were eliminated. Two of them were selected with relatively good data (the click-through rate indicators were both very low). The collection and purchase rates were respectively Pay attention to the two models of 20.5 and 10.7 as core treasures. Note: When you see the data of the above two models, is it obvious that the 20.5 model should be the main recommendation (because the above model has not been promoted since it has not been driven, so the data gap between the cars is large. In fact, in the early days of the two models The sample base is almost the same, so it has sufficient reference value). That’s what I thought at the first time, and then I actually did it. After completing the first period (7 days) to supplement the data, I found that the naturally displayed words have not appeared, and the baby’s natural visitors have not increased. Later we analyzed this Based on the data of the baby, we found that the model is not the most compatible with the "Ins style". In other words, the baby is not beautiful enough, and the search popularity of this model is much lower than that of "makeup chair", so we stopped in time and changed to another model. "Make-up chair" was used to do it. Natural display words appeared on the third day of the replenishment plan, and the number of natural visitors continued to increase. This is the right track. What I want to tell you here is that there is a certain risk in product selection. It is not possible to rely on direct trains to completely select products. Sometimes you need to have enough knowledge about the product itself, especially the supplier. According to the actual delivery situation, generally popular baby suppliers have larger volumes. This data is real and needs to be paid attention to. Combining data measurement and supply chain selection is the safest choice. Step 4: Core Baby Mobile Taobao search optimization.

(Framework) 1. Supplement keyword ranking data (1) The first stage. The proportion of long-tail words is 70-80, and the core words are around 20-30. It is determined according to the attributes of the product and the dynamic data of competing products, and is updated and adjusted in a timely manner. The details are as follows: (2) Second stage. On the basis of the 7-day plan, if the real mobile Taobao search visitors have improved in the first stage and there are keywords in the natural rankings, the second stage of order replenishment will begin, which will last from 7 to 15 days, and the natural visitors can be added in the middle. Make adjustments for rising changes. In the second stage, the proportion of keywords is readjusted, the proportion of long-tail words is reduced, and the proportion of core words is increased. The specific situation will be weighed according to the number of visitors entering the store in the first stage and the nature of the words. For details, see the Business Consultant Word Selection Assistant.

(3) The third stage. At this stage, the traffic has stabilized, and you can get on the bus to test the delivery effect. If the effect is good, you can moderately intervene in through-train coordination. If the effect is not good, it proves that the traffic situation of this product has reached the short-term ceiling, and you need to start polishing the internal strength section. 2. Practical algorithm for data stage (1) Click-through rate of some stages of core items. (2) Collection and purchase rate. The main promotion model needs to perform well on a natural level, otherwise it will only encourage growth. (3) Single product payment conversion. Cooperate with the natural keyword ranking above. (4) UV value. Also included in the keyword search stage. (5) Full-link production pitfalls. Cooperate with the keyword optimization stage. (6) Control the growth rate of output value throughout the data supplementation stage. 3. Step-by-step exit from the replenishment order plan for core products. When the proportion of the product’s actual orders to daily orders is more than 20-30 and continues to grow, you can consider gradually exiting the replenishment order for this product. . This is based on the furniture category as an example. The real conversion ratio of the furniture category itself is not high. The real transaction volume of many products with high customer orders is only about 10% of the store's transaction volume. Those with low customer orders are higher, with an average of 20- Around 40. Our store has a good selection of products and a very high proportion of real transactions. Therefore, we have gradually withdrawn from replenishing orders. We have not completely withdrawn yet. We still have replenishment orders sporadically every week. Of course, this is when the real conversion fluctuations are large, such as yesterday. There were 11 orders completed, and today there are only 5 orders. For a store whose core models account for a high proportion of daily sales, this unstable factor must be controlled. As shown in the picture above, the number of natural display words has stabilized at around 70, and the proportion of core words and attribute-related words exceeds 80. Therefore, the product has entered a stable period, and its breakthrough is not that fast for the time being. At this time, it enters the stage of polishing the internal strength of the store. , so you can gradually withdraw from the replenishment plan. Step 5: Store-wide system optimization stage. 1. Multiple popular plans. The one-for-one or one-for-two plan is to create two smaller models based on one popular model. For example: While our core models are gradually withdrawing from the replenishment plan, we have already started to create the second model. 2. Increase the weight of the entire store. The whole store promotes sales and explores the potential of products, realizes multi-point product transactions, and eliminates products with low competitiveness. What should you pay attention to when designing a page?

Stimulate interest and reach customers' hearts; seek truth from facts, combine functions and purposes, and don't be flashy; there are three main types of pages in an online store: category pages, store homepages, and products page.

The category page is to guide customers to pay attention to more stores;

The store homepage is to divert in-store traffic and display images;

The product page is to increase purchasing desire and enhance competition. It is an important channel to stimulate consumers’ purchase determination, dispel doubts and create secondary consumption.

For Fen Ye, the function is relatively simple. There is only one function, which is to allow customers to see more products. The function is very similar to the shelves in a physical store. Many people pay close attention to the homepage of a store. They think that the homepage is the facade of a store, which is very important for a physical store. However, for an online store, it is a browsing aisle, and its actual function is not as prominent as that of a physical store. Only a small part of the store's traffic will go directly to the store's homepage, which does not play a direct sales role. Its main role is to divert customers here to other parts of the store. Secondly, the online store's homepage also serves as an image display.

What should you pay attention to when selecting popular products?

1. Few competitors;

2. High unit price per customer;

3. Relatively high conversion rate;

4. Product traffic is relatively large;

5. Category matching is high and the natural ranking is high;