Design Sketch

1. Object sketch

Design sketch

2. Image Sketch

Color Artistic Expression 1

Color Artistic Expression 2

Basics of Design

1. Plane composition

Basics of design

2. Color composition

Basics of design

3. Three-dimensional composition

Basics of computer design

Subtotal

Conceptual association

Hyper-realistic expression

Decorative expression

Font Design

Basics of Photography

Professional Investigation

Design Marketing Management

Literary Appreciation

Chinese Design History

Western Design History

Introduction to Design

Sketch generally refers to drawings made with pencils, charcoal, brushes, pens and other tools Monochromatic paintings or paintings using several colors such as ink and light colors are an extremely broad field in plastic arts with rich and colorful appearances, schools and systems. However, in terms of basic functions and purposes, they are generally expressed in Three aspects:

1. It is an independent means of artistic expression and painting method;

2. It refers to a discipline that studies the rules of modeling, so it is also a subject of art education. One of the basic trainings.

3. It can be used as a means of creating sketches, drawings, and collecting materials.

Through sketching teaching, students can master the basic knowledge, basic theories and fundamentals of sketching. Skills, with correct observation methods and solid modeling ability, so as to express objects accurately, vividly and profoundly, while cultivating students' aesthetic awareness and modeling concepts, and improving students' artistic accomplishment and appreciation level. It is the foundation of various art colleges. One of the tutorials.

Sketch tutorials are currently offered: plaster geometry, still life, plaster head, bust, full body, real head, bust, body portrait, human body, sketch, etc. Stage.

Course Name: Color

English Name: colour

Course Category: Professional Basic Course

Prerequisite Courses: None

Course Introduction:

The color course now offers gouache painting courses. Gouache painting is a type of color painting. The painting method is to mix water with gum-containing powdery pigments to express colors. Methods: Gouache painting is extremely expressive. Through systematic training, students are familiar with and understand the changing laws of colors, the principles of color formation, the relationship between cold and warm colors, the light perception, structure and psychological effects of colors, as well as the formation of hues and the tendency of colors.

Gouache painting is widely used in decorative advertising, book binding, promotional posters, dyeing and weaving patterns, clothing design, industrial modeling, architectural painting, stage matte painting, decorative painting and related professional arts and crafts designs.

Gouache painting teaching is a necessary means of color training for beginners, and it is also a required subject for arts and crafts majors.

Course name: Graphic composition

English name: plane construction

Prerequisite courses: None

Course category: Basic professional courses

Publisher: Southwest Normal University Press

Main reference Bibliography: "Basics of Design"

Course Introduction:

Planar composition originated from the Bauhaus basic modeling education in the 1920s and was introduced to China in the 1980s. It is inseparably linked with modern design practice and is an important part of modern design. Graphic composition education guides students how to use visual language to create purposeful visuals, and focuses on the experience and training of modern sense of modeling. It has been continuously improved and developed with the progress of the times, and has become a required course in design education. Through rational analysis of visual elements and strict formal composition training, graphic composition education enables students to have rich imagination and keen perception, thereby improving their aesthetic ability. So as to effectively cultivate and improve students' creative ability.

Course Name: Color Construction

English Name: Color Construction

Course Category: Professional Basic Course

Prerequisite Course: Sketching Color

Course Introduction:

Color composition is a theory that explores the principles, rules, rules and techniques of using the alternating combination of color elements to obtain the aesthetic value of color. Improve students' visual psychology and visual aesthetic abilities through learning. It broadens the creative outlets for design art.

Course name: computer design-coreldraw

English name: design of computer-coreldraw

Course category: Professional basic course

First Courses required: None

Course Introduction: coreldraw is currently the most commonly used graphic design software in the world. Through the study of this course, students can master the coreldraw software proficiently and use coreldraw software for computer creative design.

Course name: Logo design

English name: symbol design

Course category: Professional skills course

Prerequisite course: coreldraw

Course Introduction:

Logo design is a visual communication symbol with special significance. It represents specific things and content. By explaining the meaning, function, characteristics and characteristics of the logo, The history, cultural background and development trends allow students to understand the basic rules of logo design and cultivate good design awareness.

Course name: Packaging design

English name: packagedegign

Course category: Professional skills course

Prerequisite courses: three major components (Planar composition, three-dimensional composition, color composition)

Course Introduction: By teaching the origin and development of packaging, the functions and classification of packaging, the style and expression of packaging design, and the pragmatic nature of packaging design, through exercises , enabling students to master the procedures and steps of packaging design to achieve serialization, branding and integration of packaging design.

Textbook name: "Packaging Design"

Textbook editor: Yang Renmin

Publication date: January 1996

Publisher: Southwest Normal University Press

Main reference books: "Packaging Design", "Graphic Creativity", "Text Design", "Book Cover Design", "Format Design", "Decorative Design"

Course name: ci design

English name: design of corporate identity

Course category: Professional skills course

Prerequisite category: "Advertising Design" , "Packaging Design", "Logo Design"

Course Introduction: CI is a technique and strategic system. CI is not an independent single project design. Through the study of this course, students can master the design behaviors of advertising, packaging, and trademarks, including indicating corporate positioning, sorting out corporate philosophy, determining behavioral norms, and integrating the entire visual system.

Course Name: Exhibition Design

English name: the design for exhib1ton

Course Category: Professional Skills Course

Prerequisite courses: Three major components

Course Introduction:

Exhibition design involves environmental design skills, thinking methods and necessary professional accomplishments. Through learning, you can learn to use space planning, floor layout, lamp head control, color configuration, and various organizational planning to present the display content to the audience in a planned, purposeful and logical manner, and strive to make the audience accept the information that the designer plans to convey. .

Course name: Format composition

English name: format design

Course category: Graphics

Prerequisite courses: Graphic composition, Color Composition

Course Introduction: Layout composition is an important part of graphic design. By explaining the development trends and principles of layout composition, students can understand the current rules of layout composition and flexibly apply them to newspaper advertisements and VI recognition.

Course Name: Graphic Creativity

English Name: Graphic Idea

Course Category: Professional Basic Course

Prerequisite courses: Pattern Design, Three major components

Course Introduction: Graphic Creativity: It is the pursuit of original ideas and concepts that seek visual communication. By explaining graphic creative strategies and graphic expression methods, students will develop a unique creative ability and a novel way of thinking. , and keen imagination.