Design Sketch
1. Object sketch
Design sketch
2. Image Sketch
Color Artistic Expression 1
Color Artistic Expression 2
Basics of Design
1. Plane composition
Basics of design
2. Color composition
Basics of design
3. Three-dimensional composition
Basics of computer design
Subtotal
Conceptual association
Hyper-realistic expression
Decorative expression
Font Design
Basics of Photography
Professional Investigation
Design Marketing Management
Literary Appreciation
Chinese Design History
Western Design History
Introduction to Design
Sketch generally refers to drawings made with pencils, charcoal, brushes, pens and other tools Monochromatic paintings or paintings using several colors such as ink and light colors are an extremely broad field in plastic arts with rich and colorful appearances, schools and systems. However, in terms of basic functions and purposes, they are generally expressed in Three aspects:
1. It is an independent means of artistic expression and painting method;
2. It refers to a discipline that studies the rules of modeling, so it is also a subject of art education. One of the basic trainings.
3. It can be used as a means of creating sketches, drawings, and collecting materials.
Through sketching teaching, students can master the basic knowledge, basic theories and fundamentals of sketching. Skills, with correct observation methods and solid modeling ability, so as to express objects accurately, vividly and profoundly, while cultivating students' aesthetic awareness and modeling concepts, and improving students' artistic accomplishment and appreciation level. It is the foundation of various art colleges. One of the tutorials.
Sketch tutorials are currently offered: plaster geometry, still life, plaster head, bust, full body, real head, bust, body portrait, human body, sketch, etc. Stage.
Course Name: Color
English Name: colour
Course Category: Professional Basic Course
Prerequisite Courses: None
p>Course Introduction:
The color course now offers gouache painting courses. Gouache painting is a type of color painting. The painting method is to mix water with gum-containing powdery pigments to express colors. Methods: Gouache painting is extremely expressive. Through systematic training, students are familiar with and understand the changing laws of colors, the principles of color formation, the relationship between cold and warm colors, the light perception, structure and psychological effects of colors, as well as the formation of hues and the tendency of colors.
Gouache painting is widely used in decorative advertising, book binding, promotional posters, dyeing and weaving patterns, clothing design, industrial modeling, architectural painting, stage matte painting, decorative painting and related professional arts and crafts designs.
Gouache painting teaching is a necessary means of color training for beginners, and it is also a required subject for arts and crafts majors.
Course name: Graphic composition
English name: plane construction
Prerequisite courses: None
Course category: Basic professional courses
Publisher: Southwest Normal University Press
Main reference Bibliography: "Basics of Design"
Course Introduction:
Planar composition originated from the Bauhaus basic modeling education in the 1920s and was introduced to China in the 1980s. It is inseparably linked with modern design practice and is an important part of modern design. Graphic composition education guides students how to use visual language to create purposeful visuals, and focuses on the experience and training of modern sense of modeling. It has been continuously improved and developed with the progress of the times, and has become a required course in design education. Through rational analysis of visual elements and strict formal composition training, graphic composition education enables students to have rich imagination and keen perception, thereby improving their aesthetic ability. So as to effectively cultivate and improve students' creative ability.
Course Name: Color Construction
English Name: Color Construction
Course Category: Professional Basic Course
Prerequisite Course: Sketching Color
Course Introduction:
Color composition is a theory that explores the principles, rules, rules and techniques of using the alternating combination of color elements to obtain the aesthetic value of color. Improve students' visual psychology and visual aesthetic abilities through learning. It broadens the creative outlets for design art.
Course name: computer design-coreldraw
English name: design of computer-coreldraw
Course category: Professional basic course
First Courses required: None
Course Introduction: coreldraw is currently the most commonly used graphic design software in the world. Through the study of this course, students can master the coreldraw software proficiently and use coreldraw software for computer creative design.
Course name: Logo design
English name: symbol design
Course category: Professional skills course
Prerequisite course: coreldraw
Course Introduction:
Logo design is a visual communication symbol with special significance. It represents specific things and content. By explaining the meaning, function, characteristics and characteristics of the logo, The history, cultural background and development trends allow students to understand the basic rules of logo design and cultivate good design awareness.
Course name: Packaging design
English name: packagedegign
Course category: Professional skills course
Prerequisite courses: three major components (Planar composition, three-dimensional composition, color composition)
Course Introduction: By teaching the origin and development of packaging, the functions and classification of packaging, the style and expression of packaging design, and the pragmatic nature of packaging design, through exercises , enabling students to master the procedures and steps of packaging design to achieve serialization, branding and integration of packaging design.
Textbook name: "Packaging Design"
Textbook editor: Yang Renmin
Publication date: January 1996
Publisher: Southwest Normal University Press
Main reference books: "Packaging Design", "Graphic Creativity", "Text Design", "Book Cover Design", "Format Design", "Decorative Design"
Course name: ci design
English name: design of corporate identity
Course category: Professional skills course
Prerequisite category: "Advertising Design" , "Packaging Design", "Logo Design"
Course Introduction: CI is a technique and strategic system. CI is not an independent single project design. Through the study of this course, students can master the design behaviors of advertising, packaging, and trademarks, including indicating corporate positioning, sorting out corporate philosophy, determining behavioral norms, and integrating the entire visual system.
Course Name: Exhibition Design
English name: the design for exhib1ton
Course Category: Professional Skills Course
Prerequisite courses: Three major components
Course Introduction:
Exhibition design involves environmental design skills, thinking methods and necessary professional accomplishments. Through learning, you can learn to use space planning, floor layout, lamp head control, color configuration, and various organizational planning to present the display content to the audience in a planned, purposeful and logical manner, and strive to make the audience accept the information that the designer plans to convey. .
Course name: Format composition
English name: format design
Course category: Graphics
Prerequisite courses: Graphic composition, Color Composition
Course Introduction: Layout composition is an important part of graphic design. By explaining the development trends and principles of layout composition, students can understand the current rules of layout composition and flexibly apply them to newspaper advertisements and VI recognition.
Course Name: Graphic Creativity
English Name: Graphic Idea
Course Category: Professional Basic Course
Prerequisite courses: Pattern Design, Three major components
Course Introduction: Graphic Creativity: It is the pursuit of original ideas and concepts that seek visual communication. By explaining graphic creative strategies and graphic expression methods, students will develop a unique creative ability and a novel way of thinking. , and keen imagination.