As long as the car owner goes to the industrial and commercial department with proof of identity such as the vehicle driving license and a sample of the vehicle body advertisement, and if the advertising content does not violate the relevant provisions of the Advertising Law, the industrial and commercial department will issue an outdoor advertisement. Registration certificate.

After completing the approval and filing procedures with the industrial and commercial department, the vehicle owner can bring his or her ID card, "Motor Vehicle Registration Certificate" and "Motor Vehicle Driving License" to the vehicle management office. The vehicle owner will fill in the "Motor Vehicle Change Registration Application" After completing the form, the vehicle management department will confirm the changed appearance of the car body and issue a "Notice of Approval of Change" if it meets the regulations, and then go through procedures such as taking photos and issuing a new driving license.

As a type of outdoor media, the release period of bus advertising is mainly divided into release cycle and release timing. The main function of outdoor advertising is to establish the brand and corporate image, so the release cycle is relatively long. However, due to the flexible and diverse release forms of bus body media, the release cycle can be adjusted according to the actual situation of the products being launched:

Durable consumer goods with high product value or fast-moving consumer goods with no obvious consumption seasonality can adopt a long-cycle release strategy to cover the entire consumption cycle while reducing the cost of advertising production for frequent screen changes. Compared with products with obvious consumption seasonality, they can Use intensive publicity before the peak consumption season to quickly increase visibility in a short period of time.

The release timing of bus body advertisements is an important part of advertising planning and an important step in the bus media mix strategy. Depending on the product category and media mix, the timing of advertising varies. According to the time difference between product launch and advertising release, it can be divided into early release, concurrent release and seasonal release.

1. Release in advance. For consumer goods with a long purchase cycle and large single purchase investment, such as high-value consumer goods such as real estate, advertising on bus bodies can be released in advance, that is, before the product is officially launched. Start posting product ads or giving advance notice of promotions through ads. The purchasing characteristic of consumers for this product category is generally a long purchasing decision cycle.

This strategy helps new brands and new varieties warm up the market, and freezes consumers' decisions to buy other brands of similar products in the short term, thereby creating a good market atmosphere for the launch of new brands.

2. Simultaneous release: For products that already have a certain degree of popularity and market share, public transportation advertising is usually released simultaneously, that is, public transportation advertising is launched simultaneously with related advertising activities. For example, releasing a product at the same time as a TV commercial or releasing a public transportation advertisement at the beginning of a promotional event. This strategy can use the amplification effect of the media advertising mix to directly influence consumers to take purchasing actions.

3. Targeted release For some products that are greatly affected by seasonality, such as beverages, beer, moon cakes, etc., the release of public transportation advertisements usually changes with seasonal changes. Before the peak sales period of the product occurs, a large number of public transportation outdoor advertising is conducive to cooperating with seasonal promotion activities.

Reference: Baidu Encyclopedia-Car Body Advertising