Trademark registration usually follows the following three principles:

1. Principle of independence: The principle of independence of trademark registration requires that the trademark be unique and distinctive in a specific field of goods or services. . This means that a trademark cannot be so similar to an already registered or existing trademark that it is likely to cause confusion or mislead consumers. A trademark needs to be sufficiently distinctive to distinguish it from other trademarks in the market.

2. The principle of distinguishability: The principle of distinguishability in trademark registration requires that a trademark can be clearly distinguished from other trademarks. A mark can be distinguishable in a number of ways, such as by being significantly different from other marks in appearance, graphics, letters, numbers, sounds or combinations. Differentiability helps consumers identify and differentiate between different sources of goods or services.

3. Non-offensive principle: The non-offensive principle of trademark registration requires that trademarks must not offend public interests, moral ethics or violate legal regulations. Trademarks should not contain words, images or symbols that are insulting, discriminatory, obscene or illegal. Trademarks should comply with social moral standards and must not cause public distaste or dissatisfaction.

These principles may differ in different countries and regions, but they constitute the basic principles of trademark registration and are universally applicable in trademark law and practice.

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