Nowadays, there are many merchants who are franchise agents on the market, and these merchants generally use collective trademarks for promotion and sales. Because collective trademarks are in use, franchise companies have the same identity. features, then the collective trademark has other features besides this functional feature. Here is a summary of the characteristics of collective trademarks. A collective trademark (COLLECTIVEMARK) refers to a mark registered in the name of a group, association or other organization and exclusively used by members of the organization in commercial activities to indicate the user's membership in the organization. In some countries, it may also be registered by a federation of enterprises as a representative, and sometimes by the government agency leading these enterprises. The function of a collective trademark is to indicate to users that the companies using the trademark have the same characteristics. An enterprise using a collective trademark has the right to use other exclusive trademarks at the same time. 1. The purpose of collective trademarks: registering and using collective trademarks is conducive to the alliance of small and medium-sized enterprises, promotes their intensive operations, forms a competitive sales channel in the market, is conducive to the promotion of products and trademarks, and promotes scale operations. 2. Collective Characteristics of trademarks (1) A collective trademark does not belong to a single natural person, legal person or other organization, that is, it belongs to a community organization composed of multiple natural persons, legal persons or other organizations, which means that the goods or services originate from a certain collective organization. This collective can It is a specific industrial and commercial group or other collective organization such as a guild, chamber of commerce, or other collective organization. The providers of specific goods or services retreat behind the collective as collective members. It reflects its characteristics of exclusive ownership and use; (2) A collective trademark is a collective trademark applied for registration and ownership in the name of a collective composed of members, and is used jointly by all members. Rights are reflected in the application for registration of collective trademarks, which requires that only collective organizations with legal personality can apply, because only collective organizations with legal personality can own trademark rights in the independent name of their collective; (3) Collective trademark reflection In terms of the use of trademarks, collective organizations usually do not use the collective trademark, but are used jointly by members of the organization; members who are not members of the organization cannot use it; each member has equal rights to use it, and members have equal rights to use it. There is no affiliation; at the same time, the use of its collective members must be supervised, and members who violate the rules of use must be dealt with; (4) The registration, use and management of collective trademarks should formulate unified rules to detail the rights of members , obligations and responsibilities as well as the amount and purpose of management fees and make them public, collective members should abide by each other and be subject to public supervision; (5) The ownership and use rights of the collective trademark shall not be transferred; (6) When the collective trademark is subject to When claiming compensation for losses due to infringement, the losses suffered by members of the collective organization should be included; (7) When a member withdraws from the collective, he can no longer use the collective trademark. When a new member joins, he can If the collective trademark is used because of the membership status, this membership status cannot be transferred, and the right to use the trademark based on this status relationship cannot be transferred either; (8) Geographical trademarks can be registered as collective trademarks. If a geographical indication is registered as a collective trademark, a natural person, legal person or other organization whose goods meet the conditions for the use of the geographical indication may request to join the group, association or other organization that has registered the geographical indication as a collective trademark. The group, association or other organization The organization shall be admitted as a member in accordance with its articles of association; groups, associations or other organizations that are not required to participate in the registration of the geographical indication as a collective trademark may also use the geographical indication legitimately, and the group, association or other organization has no right to prohibit it. Collective trademark case: "Nanhai Jinsha Hardware", an example of collective trademark in the hardware industry, applied by the Foshan Nanhai District Hardware Industry Association. The most common Shaxian snacks: