During the trademark registration application process, the following principles should be followed:

1. Principle of uniqueness: the trademark should be unique and clearly different from existing trademarks. A trademark should be identifiable and distinguishable from other trademarks in connection with the goods or services involved. Avoid using generic, descriptive or common words or graphics for your trademark to increase your chances of a successful registration.

2. Principle of Distinctiveness: A trademark should be sufficiently distinguishable to enable consumers to distinguish it from other trademarks. A trademark can be distinguished through unique letters, graphics, patterns, colors or combinations.

3. Does not violate legal principles: Trademark registration applications must comply with applicable trademark laws and regulations, including the rules and procedures established by the trademark registration agency. Trademarks cannot violate public order, morality or infringe the rights of others, such as involving fraud, obscenity, impersonation or infringement.

4. Principle of consistency of goods and services: The goods or services in the trademark registration application should be consistent with the actual use of the trademark. The scope of trademark registration will be limited to the categories of goods or services listed in the application. Therefore, be sure to accurately describe the class of goods or services in your trademark registration application.

5. Principle of applying as early as possible: Trademark rights are usually determined on a first-come, first-served basis. In order to ensure the protection and rights of your trademark, it is recommended to submit a trademark registration application as early as possible to avoid others registering the same or similar trademark for the same or similar goods or services.

Following these principles can help improve the success rate of trademark registration applications and ensure the uniqueness and protectability of the trademark. During the trademark registration process, it is best to consult a professional trademark attorney or lawyer for accurate legal advice and guidance.

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