Brand promotion refers to the planning to realize the brand value through the creation, development and protection of the brand. It is an important part of the overall development strategy of the enterprise. The purpose is to enhance the core competitiveness of the enterprise and expand the brand awareness of the enterprise, thereby winning more consumers and a larger market. Brand planning has the characteristics of long-term, comprehensive, strategic, systematic and directional, and requires systematic thinking and scientific planning. Brand planning is a systematic project whose purpose is to make the brand stand out from the competition through the planning, design and shaping of the brand. Brand-wide planning is mainly about comprehensive marketing promotion of different brand products. Compared with other publicity methods, brand-wide planning has a more direct publicity effect and better publicity timeliness. Therefore, in recent years, Many companies or merchants will promote their own brand products through full brand planning in relevant marketing activities. -01-Basic methods of brand-wide planning: Brand-wide planning and positioning method: Brand-wide planning and positioning method is mainly marketing promotion and planning through reasonable positioning of marketing objects. Generally speaking, the positioning method is suitable for comparing well-known brand companies, and then positioning your own products to enhance the brand image. The reason why the overall planning of many brand products can achieve very good results is not because of the characteristics of the product or service itself, but because of the unique brand positioning. Brand overall planning is helpful for enterprises to gain more market opportunities in the marketing market, which is also an important function and role of brand overall planning itself. In an era of highly overlapping competition, brand planning can help various companies or merchants quickly occupy the user market. This is why many companies have their own independent brand planning departments, or use the services of external brand planning companies. reason. -02-The key points of the overall brand planning The key point of the overall brand planning is that for all types of merchants or enterprises, product marketing and promotion is a crucial part of the work. No matter what type of enterprise can It is very critical to do a good job in the overall planning of brand products. Brand overall planning is mainly the planned design and packaging of brand companies or brand products, which can effectively increase the awareness of brand companies and brand products. The whole brand planning is mainly to comprehensively package and promote the main body of the planning, which can increase everyone's awareness and understanding of the main body of the planning, thereby improving its brand image. For various products, it is necessary to introduce the functions of the brand well. . The overall brand planning should also fully consider the image issues of planning and design, because the external image and visual effects are important factors that provide people with perception. -03-Five steps of brand planning 1. Do a good job in brand positioning Regardless of the sales of any product, brand positioning is the first key step. Brand positioning allows the company to find the direction of development, based on the company's own situation, and avoid shortcomings. , discover the selling points and highlights of the company's products. 2. Do a good job in consumer group positioning. Enterprise products must be sold to customers, so a clear positioning must be made for consumers in the market, and preliminary predictions must be made on consumers' hobbies, gender, and economic capabilities. Evaluate and conduct brand positioning based on survey data. 3. Design creative advertising for the brand. After the brand positioning and consumer group positioning are determined, it is necessary to design advertising slogans for the brand to reflect the brand's sense of mission and core values. When a company designs its brand, it first starts with the image of the logo. 4. Choose appropriate brand marketing channels. Because each enterprise has different development situations, brand marketing channels should be selected that are suitable for its own development. According to the company's financial situation, some unnecessary risks should be avoided. Advertising expenses should not be too high, causing debt pressure, thus It causes the capital chain to break and brings crisis to the enterprise. 5. Do a good job in brand management. After a brand image is created, you must ensure that you do what you say and carry out reasonable advertising. Do not exaggerate to damage the brand image of your company and weaken the value of the brand. You must control the quality of the product. Protect the legitimate rights and interests of consumers.

-04- Ideas of brand planning When doing corporate brand planning, ideas are very important. Some basic ideas are the most basic abilities that everyone involved in planning should master. The first choice is to have a strategic grasp when doing corporate brand planning, especially the grasp of possible future sales and the possible added value of brand design in the future. At the same time, the estimation of possible future cash flow difficulties caused by the funds required for brand planning should also be taken into consideration. In addition, when doing corporate brand planning, specific name positioning is also included in the strategic thinking. Because some companies do not pay attention to the selection of their product names, they have taken many detours on the road to sales, and have never been able to penetrate into the hearts of consumers. As a result, the sales market of their products has not been able to open up, and they have been in obscurity. In the end, they cannot Not exiting the market. Therefore, when planning, the positioning of the name is also very critical. Secondly, in addition to the name, the specific positioning of the product, especially the selection of the trademark, is an issue that must be considered. After a product or a company is launched, a trademark becomes its specific face. There is a complete set of procedures for trademark design and registration. Source: If there is any infringement on the Internet, please contact us to delete it·END·Professional and practical for your benefit National free consultation hotline: 400-888-5719 7th Floor, Shuozhou Rong Media Center