Pure graphic trademark is a strategy to apply separately to reduce the probability of trademark rejection in the process of trademark application. If the registration is successful, it can be combined with other word mark. In the actual operation of enterprises, the publicity effect of a simple graphic trademark is very poor, because we don't know how to call it. The same is true of Tmall's operation. During the process of Tmall's arrival, the naming rules of the store name are named according to the brand name, and Tmall Baby must bring the brand name in. If it is pure graphics, it can't meet this requirement. Therefore, Tmall's investment promotion regulations: pure graphics and texts cannot be settled. Tmall's trademark requirement is 1. Without obtaining the notice of trademark registration or trademark acceptance issued by the Trademark Office of the State Administration for Industry and Commerce, Tmall will not accept the application for brand opening (except for some categories of imported goods); 2. Tmall does not accept the application for registration of pure graphic trademarks, because such trademarks cannot name the store name and store domain name.

Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R mark or TM mark has an impact on the amount of deposit you need to pay when you settle in Tmall. Merchants need to pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and to pay liquidated damages to Tmall and consumers according to Tmall service agreement and relevant rules and regulations when the merchants violate the rules. The amount of deposit is as follows: 1, brand flagship store and specialty store: 65438+ 10,000 yuan with TM trademark, all of which are 50,000 yuan with R trademark; 2. Franchisee: 6.5438 yuan +0.5 million yuan with TM trademark, all 6.5438 yuan +0.5 million yuan with R trademark.