Purina, mainly engaged in the science of pet care and pet nutrition, is committed to improving the quality of life of pets with great enthusiasm. Agricultural trademarks, referred to as agricultural trademarks.

History:

In the spring of 1892, William H. Danforth graduated from Washington University in St. Louis. At that time, his father suggested to him: start a business that can meet the needs of many people all year round no matter what season it is. ”

Purina was founded by William H. Danforth in January 1894 and began producing Omulin, the first commercial feed for horses and mules. At that time a dog named Maud Purina Na's smiling mule has almost become a trademark of Omulin Products. Our company's first feed products were produced in two new factories in St. Louis, and the feed bags were hand-sewn and weighed 175 pounds. There is also a shovel inside.

At the end of the 19th century, driven by the slogan "Purina – Quality First", the feed industry continued to develop, and Danfoss took full control of the entire company. In 1902, the company was renamed Ross. Tom Purina, a new trademark was born, and soon the new trademark was quickly applied to all products and activities related to Purina

1904 St. Louis World's Fair: Rose Stone. Purina distributed shopping bags with the company's trademark as free gifts during the expo, and began to establish an image of research and development of innovative products. In 1916, Purina launched fattening pig feed. To differentiate the product from other products, William H. Danforth used some soldier words in advertising.

In 1927, the company established a factory in Canada, becoming the first feed mill in Woodstock and Lake Ontario. After 75 years of many modernization projects, the factory is still in operation.

In 1928 Purina first introduced checkers, the world's first pellet feed to the livestock feed industry. It also ushered in a revolution

In 1935, dairy cattle feed was introduced: the first dry feed used to feed weaned calves alone (without hay)

1948. In 2006, Danfoss funded the production of a film "Customer's Shoes" and required all Purina employees and dealers to watch it.

On Christmas Eve in 1955, after 85 years of extraordinary life, William H. Danforth passed away quietly.

Purina continued to grow steadily in the US market in the 1950s and successfully entered the European market in the early 1960s. Na launched an unprecedentedly successful advertising campaign. The protagonist of the advertisement was a little girl and a calf. This poster was placed on billboards all over the country and was used to promote suckling pig feed, piglet feed, and growing pigs. < /p>

Purina entered the Asian market in the 1960s

Purina

In the 1970s the company continued to develop and innovate, launching high-energy poultry feed and adding more Fat and amino acid hio pig feed

Continued to reform and expand in the 1980s, new products: sup-r-blocks.

In 1986, Rostone Purina introduced Purina feed. Transferred to British Petroleum Company.

In 1997, Rostone Purina decided to spin off Agricultural Standards International Co., Ltd. to develop feed overseas. Every factory in various countries and regions holds the Purina feed brand.

1998 On April 1, 1998, Agricultural Standard Purina International was officially derived from Rostone Purina and became an independent, publicly operated enterprise and listed on the New York Stock Exchange as " agx" is listed.

In 2001, Agricultural Standard International agreed to be acquired by Cargill. After the merger was successful, Cargill proudly introduced Purina brand feed to its subsidiaries in various regions outside the United States.

At the turn of the millennium in 2001, the Purina brand became one of the most valuable feed brands.