The contents of trademark rights include exclusive right, prohibition right, license right and transfer right.

1. Basic definition of exclusive right: exclusive right refers to the exclusive right of trademark registrant to use its registered trademark. It is the most basic core right in trademark rights. Its legal feature is that the trademark owner can exclusively use the approved trademark on the approved goods and obtain other legitimate rights and interests through the use.

2. Basic definition of prohibition right: Prohibition right means that the owner of a registered trademark has the right to prohibit others from using the same or similar trademark on the same or similar goods or services without his permission. Trademark right has the same attribute as property ownership, that is, exclusiveness without interference from others, which is manifested in prohibiting others from illegally using, printing registered trademarks and other infringements.

3. Basic definition of licensing right: Licensing right refers to the right of the owner of a registered trademark to license others to use his registered trademark by signing a licensing contract. Licensing is a way for trademark owners to exercise their rights. The licensor is the owner of the registered trademark, and the licensee has the right to use the registered trademark within the scope and time stipulated in the contract after paying the trademark use fee according to the contract.

4. Basic definition of the right of transfer: The right of transfer refers to the act of the owner of a registered trademark to transfer his trademark rights arising from the registered trademark to others according to law. The transferor guarantees that he is the owner of the trademark, stating to whom and what type of trademark license has been issued before signing the contract, and the obligations of the trademark owner in the original license contract.