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Which comes first, trademark registration and use or registration?

The first-to-use principle of trademark registration means that in a trademark registration application, the party that uses the trademark first has priority.

According to the principles of trademark law, the establishment of trademark rights usually follows the first-to-use principle. This means that during the trademark registration process, if multiple applicants file applications for the same or similar trademark registration at the same time, the applicant who uses the trademark first will have priority.

However, it should be noted that some countries or regions have adopted the first-to-register trademark principle. According to this principle, if multiple applicants submit applications for the same or similar trademark registration at the same time, the applicant who obtains trademark registration approval first will enjoy the trademark rights.

Therefore, the first-to-use principle or the first-to-registration principle for trademark registration depends on the trademark law of the country or region where it is located. When applying for trademark registration, it is important to understand and comply with the provisions of local trademark laws to ensure that your trademark rights are protected.

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