1. Website domain name registration
For a website, the website domain name is very important. If you want to build a website, you must fix an important domain name. Changing the domain name at will will cause the search engine to lose authority, thereby affecting the loss of website traffic. Therefore, the selection and registration of the website domain name must be carefully considered, and do not follow your whim. Once registered, it is best not to change it at will. For enterprises, the domain name of the website is also called an "Internet trademark". It can be seen that the domain name of the website must also be consistent with the brand corporate image.
A good domain name is very helpful for the implementation effect of the company in the process of online marketing and promotion, and a good domain name can be remembered by users and reflect the strength of the company, thus helping to increase the number of the company. Increase your visibility and enhance your customers' trust in you. Practice has proven that this is also true. A domain name that is easy to remember can bring you more visits and even save a lot of advertising fees.
The most commonly used international suffixes for website domain names are .com/.net/.org, and domestic domain name suffixes include .cn/.com.cn, etc. Choosing a good domain name should be easy to remember and easy to use. Only words that are said with images can produce the greatest effect.
2. Virtual host selection
Virtual host is the space for storing website content, which can also be said to be virtual host space. Strong enterprises can purchase independent servers, but virtual hosts can basically meet the needs of ordinary small and medium-sized enterprises. When choosing a website virtual space, you must pay attention to these points, such as whether it supports 404 page settings and whether it supports common SEO functions such as 301 jumps. The main function of the 404 page is to recover some traffic when users cannot open the web page, while 301 jumps In addition to concentrating weight, switching can also improve SEO rankings, so it is important to support these functions.
In addition, there must be support for regular database backup functions, and IIS compatibility and space speed issues must be taken into consideration.
3. Website program development
The current mainstream website programs are generally divided into: ASP, PHP, JSP, etc. It can be said that the performance of programs developed in different website languages ??is slightly different. The most commonly used language at present is PHP. It should be mentioned here that if you are an expert, you can write the code yourself. If you are a "novice" and have sufficient funds, you can build your own network team and recruit programmers and artists, which would be great. Of course, you can also find a reliable website building outsourcing team and leave the professional work to professionals, which is also excellent.
In addition to the core framework of the website, a complete website also has website front-end, LOGO, section classification, banner, advertising space, etc. Nowadays, search engines are paying more and more attention to user experience. Therefore, when building a website, enterprises need to focus on the exquisiteness of the website design, website opening speed, optimization of the website URL, and whether the background can generate full-site html. These are also issues in website construction. All aspects need to be considered during the development process.
IV. Website Maintenance Work
After the website has been basically built and online, is the entire website construction work completely over? NO! Although the website has been online, it still needs to be maintained Website security and website content are regularly maintained. During the website maintenance process, we often encounter hacker attacks, such as SQL injection, cross-site scripting, text upload vulnerabilities and other issues. The security risks of websites are mainly due to the existence of loopholes, and websites without loopholes do not exist. Therefore, the basic work of website maintenance is to detect problems in time and fix loopholes regularly.
5. Internet Marketing and Promotion
Online promotion, including SEO optimization, optimizes web pages through search engine rules to increase website visits. It also includes Baidu promotion, and the use of Baidu Knows, Space, Q&A, Tieba and other online channels to bring traffic to the website. Or use the Internet external promotion platform to carry out all-round promotion of corporate websites.
In summary, to build a website, you must first have a plan for the overall website plan, then choose a domain name, rent a server or purchase space, determine the program development language, and find a website building service provider. Do a good job in website security and maintenance, and grasp the direction of network operation and promotion.
The above five points will help you understand the basic process of company website construction and production! I hope it will be helpful to everyone.
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