Yes, the ranking is probably
the largest brand among world-class brands,
bigger than mainstream clothing,
World-class famous brands refer to Chanel, Dior, Hermès, etc.
Mainstream clothing refers to H&M, Zara and the like
In short, they are good brands, better than The popular Jack and Jones in China are several levels higher
The following is an excerpt. I am also very helpless, because I really want your points, and I answered first,
In 1970, Giorgio Armani co-founded a company with architect Sergio Galeotti, and then in 1975 he founded the "Giorgio Armani" company and registered his own trademark.
In 1974, when Giorgio Armani’s first men’s fashion show was completed, people called him the “King of Jackets.”
In 1984, the low-price brand Ampolo Armani was founded.
Today, Armani's business has spread to more than 100 countries. Armani is Europe's top and one of the most fashionable men's clothing brands in the world. In addition to high-end fashion Giorgio Armani, it also has multiple sub-brands, such as ready-to-wear brand Emporio, women's clothing brand Mani, casual wear and denim brand Armani Jeans, etc. In addition to clothing, the product categories also include ties, glasses, silk, etc. towels, leather goods, perfume, etc. Emporio Armani is a very successful brand. "Emporio" in Italian means department store, that is, "Armani Department Store", which is the brand of Armani's young series.
Edit this paragraph brand introduction
In an era when gender is becoming more and more confusing, clothing is no longer absolutely differentiated between men and women. GIORGIO ARMANI breaks the boundaries between masculinity and femininity and leads the way. One of the designers moving towards unisex style in women's clothing. ARMANI majored in science courses at school, studied medicine at university, and served as an assistant medical officer during his military service. The analytical training of rational attitude and the concept of world balance are the criteria for his clothing design.
ARMANI creates clothing not out of fantasy, but from observation. When he sees the elegant way others dress on the street, he reorganizes it in his own way to create his own elegant form that belongs to ARMANI style. Many of the world's top executives and Hollywood movie stars have become followers of ARMANI because of their own creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, just wear ARMANI!". Judy Foster is a loyal supporter of ARMANI.
In men's and women's clothing, simple suits paired with perfect unisex tailoring are not inappropriate or out of fashion at any time or occasion. Fans from all over the world are even more diverse across professions and industries. age. ARMANI's accessories include leather goods, shoes, glasses, ties, scarves, etc., which pay attention to exquisite texture and simple lines like clothing, clearly setting off the simple Italian style clothing. Even swimwear omits complicated decorative lines and focuses on sculpting sexy curves, giving it an indescribable elegance. GIORGIO ARMANI has many sub-brands, such as ARMANI JEANS men's and women's denim series, GIORGIO ARMANI JUNIOR men's and women's children's clothing series, as well as snowwear, golf clothing series, etc. Among them, the most mature one should be EMPORIO ARMANI men's and women's with the eagle as its symbol. Pack. Various brands have attracted loyal supporters, and an ARMANI trend is blowing in the fashion circle.
Armani Prive Haute Couture: Red Carpet Actress Uniforms
Soft and docile body lines and femininity display, this is a new definition given to Haute Couture by Giorgio Armani.
The focus is on the natural beauty of the human body, with precise shoulder line processing and slender waist tailoring, making the flower bud and lantern-shaped skirts more fluffy and sexy, while the geometric thin-line patterns create a visually confusing three-dimensional aesthetic.
Armani is eager to get rid of the stereotypes that the brand has always had. For example, everyone always believes that Armani is synonymous with high-end suits. Delicate pleating and a large number of hand-made details have become the main focus. The transformation of the entire show is like a prediction experiment for the designer's personal career growth. The stage uses the three-dimensional texture of seersucker to construct his latest favorite feminine temperament. , and long dresses in moderate colors are the first choice for Hollywood actresses on the red carpet.
Giorgio Armani Haute Couture: Financial Street Power Suit Giorgio Armani is the favorite of Wall Street. Men spend a lot of money to own one, while women are obsessed with the elegance and nobility revealed in his refined style. The letters Giorgio Armani have always been associated with the image of elegance and moderation. His clothes are neither rude or illegal, nor too gorgeous and vulgar, wandering between classic elegance and casual romance. Giorgio Armani's clothes have a sense of class and taste - not only expensive, but also sophisticated. In most cases, "wearing Armani" is a status symbol, even though this is a new economic era that values ??personal freedom. No matter at any time or occasion, Giorgio Armani's clothing is not inappropriate or unpopular. Many of the world's top executives have taken a fancy to Giorgio Armani's creative style and become his followers. Giorgio Armani's accessories include leather goods, shoes, glasses, ties, silk scarves, etc., which pay attention to exquisite texture and simple lines just like clothing.
Compared with Lagerfeld, who wears sunglasses and shakes a paper fan all day long, and Versace, who is gorgeous, indulgent and has an alternative style, Armani is more like an ascetic - his style is neither trendy nor traditional. He is able to create an almost perfect and stunning balance between market demand and elegant fashion: neutral colors, elegant tailoring that eliminates the need to show off, and at the same time deleting irrelevant details in the design, which is also a key to clothing tailoring. a major contribution. His simplicity always wanders between tradition and modernity, blurring the indelible boundary between tradition and modernity. Armani displays the unique luxury temperament of traditional European clothing in simplicity, while skillfully interweaving modernity into the traditional artistic conception, giving the clothing an "inexhaustible" style. At first glance, you may think it is very mediocre, but at second glance, you will feel that it has washed away the complicated nobility and bold modern passion. Perhaps it is this unique charm hidden under the ordinary appearance that enables him to control a large number of loyal consumers like a magician.
Giorgio Armani has made an unprecedented and bold subversion of women's clothing styles, making Armani suits the favorite of high-end professional women. The most representative one is the advent of Armani's "power suit" for men and women in 1980. The "power suit" has become a symbol of the era of international economic prosperity. Inspired by golden era Hollywood, this design features wide shoulder lapels and wide-legged trousers. Richard Gere appeared in a full Armani "power suit" in "American Gigolo", and the brand began to leave a deep impression on the audience.
Edit this paragraph Emporio Armani ready-to-wear: for ambitious young people
How to establish a relationship with Giorgio Armani in the most economical way? Go to Emporio Armani. The price range of 3,000 to 5,000 yuan is a great temptation for ambitious young people. As the founder of the "secondary brand" concept in the fashion industry, Giorgio Armani experimentally launched Emporio Armani with the eagle as its logo in 1981, pioneering the trend of brand extension.
"Emporio" means "department store" in Italian. As the name suggests, Emporio Armani is an Armani department store with a wide range of products: men's and women's clothing, shoes, perfumes, eyewear and accessories, etc. The style takes a youthful route, providing a good choice for young people who love Armani but don't like to play the main line of mature, a favorite department store.
Emporio Armani inherits the design charm of Giorgio Armani, but it is more casual than the main line. The materials for making shirts are varied, sometimes adding fur, sometimes using velvet. In this way, it becomes less serious and more relaxed and elegant, making it suitable for the new generation. The 2008 spring and summer Beyond series demonstrates a unique style, bringing fresh curves and tailoring, and interpreting distinctive lines without betraying Armani's consistent temperament. The coat of soft material has sharp lines, straight shoulders and hip length, and is paired with trousers made of stiff material. Similarly, the color tone also plays a softening role, making the overall tailoring curves of the series more elegant. Giorgio Armani's favorite minimalism is reappeared in front of us. Dresses, shoes and accessories are all in natural colors, creating artistically beautiful curves and highlighting Beautiful posture. The spring and summer series are simple and exquisite. The tops and bottoms are transformed into simple jumpsuits. The styles are soft and a little sexy, without the tough feeling of sportswear, or they may be nailed with sequins to show their charm. In addition, there are also tight-fitting mini shorts. Jumpsuit. The image of this season's suit is still chic and confident, but the piping embellishment adds a touch of charm, showing off the charm of summer.
Edit this paragraph A/X Armani Exchange casual wear: jeans are also elegant
A/X Armani Exchange targets the young and fashionable trend group, and the design is also more avant-garde and Be bold. As the youngest brand under the Giorgio Armani Group, it has inherited the aristocratic blood of Giorgio Armani since its establishment in 1991. It is increasingly favored by young people for its unique style of affordable prices and straightforwardness. It started with high-quality casual wear. Its design style not only implements Giorgio Armani's simple concept, but also strives to seek self- and individual independence in the complicated urban life.
The denim series of A/X Armani Exchange are different from traditional denim brands. They do not focus on casualness at all, but use overt elegance and hidden sexy expressions to show the uniqueness of the wearer. This season brings tropical journeys into exotic dreams. Cultural contrasts and new aesthetic rules are new themes in clothing design. The pattern and style information conveys elegance through comfortable and simple patterns, technical fabrics and washed colors, and combines the spirit of sportswear and uniforms, full of sexy charm. The retro style, coloring, dark dyeing and distressing of the clothes all create an aesthetic style.
Edit this paragraph of Armani Chronicle
Born in Italy in 1934
In 1960, he worked as a salesman and window designer at La Rinascente department store in Milan
Served as Nino Crutti’s assistant from 1964 to 1970
In 1975, he founded the brand Giorgio Armani with Sergio Galeotto
From 1975 to 1981, Giorgio Armani was launched successively Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani, Armani Jeans series
In 1982, it became Dior and became the second one on the lt;lt;Eragt;gt; The fashion designer on the cover launched the perfume Armani in the same year
From 1987 to 1997, he launched a series of accessories such as glasses, socks, water skiing suits, golf accessories, and watches
The perfume was launched in 1984 Armani men's cologne
Received the title of Honorary Doctorate from the Royal Academy of Arts in 1991
Launched the perfume Gio in 1992
Launched the perfume Aqua di Gio in 1995
1998 Launched the perfume Emporio Armani
Edit this paragraph's brand identification method
Giorgio Armani Bornnvo
It is the most expensive line of Armani. The dress is formal, mostly for For evening wear, the logo is "white text on a black background" on the clothing strip.
Giorgio Armani Collezioni
Cheaper than the previous group, the cloth label is "white on black background".
Emporio Armani
The brand developed earlier is the one with the most fakes. The logo has an eagle pattern in the middle. To prevent counterfeiting, the tag has been replaced with a laser anti-counterfeiting one. There are letters in the center of the eagle pattern
Other sub-brands, the color of the cloth label is mostly "white on black background".
In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket, which used leather as an ordinary fabric, to great acclaim at the Italian Fashion Show held in the White Hall of the Beati Palace in Florence.
In 1975, Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women.
In 1980, the exquisitely tailored Armani "power suit" for men and women came out. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels.
In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a deep impression on many viewers.
After that, Armani began long-term cooperation with film and television stars, and even designed a large number of theater and dance costumes. In 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often invites Hollywood stars to wear his own brand clothes to attend the Oscars. A large number of celebrities such as Michelle Pfeiffer and Jodie Foster are his loyal customers.
In the 1980s, Armani began to expand his sub-line brands. In addition to "Giorgio Armani", which represented high-end fashion, he also successively launched "Love", a ready-to-wear brand for young people. Emporio Armani", women's clothing brand "Mani", casual wear "Armani Jeans" and lively children's clothing, etc. In addition, there are also ski clothing, golf clothing series, etc. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol.
The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in slightly cheaper sub-brand clothing are mostly synthetic fibers with the latest technology, which are difficult for outsiders to imitate.
Armani has always been a master in combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price. Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance".
Edit this paragraph Armani mobile phone
Mobile phone manufacturer Samsung announced the conclusion of a strategic alliance with the famous Italian fashion brand Armani (Armani). Both parties will launch the Giorgio Armani-Samsung mobile phone together.
Judging from the information currently available, there seems to be no evidence that this Samsung Armani phone was designed by Armani or a product jointly developed by the two, but in any case, it is obviously named "Armani phone" The number is marketed at the high end of the market far more effectively than past models or boasting of features could. It can be seen that for this full touch screen mobile phone launched for high-end business groups, Samsung is earning more attention for itself through the brand effect of its famous brand, and its product positioning is more in line with its high-end image.
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