Upon inquiry, Micun and Lihua Beef are not the same family. Micun is a registered trademark, belonging to Gu Yangyuan's national chain of innovative fast food. Its founder is Han Jianhu, which belongs to the brand of Hebei Guyangyuan Catering Management Co., Ltd. Lihua Beef is a registered trademark and belongs to Lihua Beef Shop in Laicheng District, Laiwu City. Its founder is Wang Decai. Although the names are similar, they are two different entities and do not belong to the same company.

Micun bibimbap was established on April 5, 20 14. It is a national chain fast food brand dedicated to inheriting Korean cuisine, based on Korean cuisine, and serving people's family kitchens. After nine years of development, it has opened 800 stores in Heilongjiang, Liaoning and Jilin provinces, with more than 10000 employees. Signature bibimbap is a Korean non-legacy food with a history of 300 years.