1 Purpose

In order to strengthen the company's trademark management, strengthen employees' trademark awareness, standardize the use of trademarks, continuously improve the reputation value of trademarks, and protect corporate intangible assets; at the same time, enhance corporate image and maintain These measures are specially formulated to protect corporate rights and interests and expand the market competitiveness of the company's products.

2 Scope

Applicable to company trademark application, registration, renewal, transfer, evaluation, use license, etc.

3 Responsibilities

3.1XXXXX Department

Responsible for formulating rules and regulations for trademark management

3.2XXXX

a ) Responsible for trademark application, registration, renewal, transfer, evaluation, and review of use licenses;

b) Responsible for handling company trademark infringement and dispute cases;

c) Guide and supervise the trademark management work of subordinate enterprises and affiliated enterprises;

d) Responsible for trademark file management and information processing;

e) Provide trademark professional knowledge consulting services and training education;

f) Responsible for liaising with government administrative departments;

3.3 Each using department and subsidiary

a) Responsible for protecting the company’s exclusive rights to registered trademarks ;

b) The heads of various departments, subsidiaries and affiliated enterprises shall be responsible for the specific implementation of this "Measures".

c) All relevant departments and affiliated enterprises are responsible for maintaining the integrity of the trademark when using the company's registered trademark, and have the obligation to report trademark infringements.

4 Management Requirements

4.1 Trademark registration, renewal and change

4.1.1 Any need to add a registered trademark must be reviewed by the supervisor and approved by the group general manager , after all contents of the trademark have been reviewed, you can apply for registration.

4.1.2 In accordance with the provisions of the Trademark Law, the group office handles registration applications, renewals, changes, use licenses and other procedures in accordance with the law to obtain the exclusive right to use the trademark.

4.2 Use of trademarks

4.2.1 Licensed use

4.2.1.1 Other affiliated enterprises must complete relevant procedures to use the registered trademarks for which the company has exclusive rights. . After a written application is submitted to the company and approved by the general manager of the group, the group office will handle the trademark license contract and procedures.

4.2.1.2 The trademark license contract shall be reported to the State Trademark Office for record according to law and reported to the Municipal Administration for Industry and Commerce for review.

4.2.1.3 The trademark licensee cannot sublicense the licensed trademark to others.

4.2.2 Product use

4.2.2.1 When each subsidiary needs to use a trademark in its products, it should design the pattern and font of the registered trademark in the corresponding position of the product at the beginning of the design. .

4.2.2.2 The printing plates of the trademark shall be managed by the impression plate administrator in accordance with the "Impression Plate Material Management Measures".

4.2.2.3 Quality inspectors should inspect the trademarks printed on the products, and handle unqualified ones according to the "Control Procedures for Non-Conforming Products".

4.2.3 Other uses of trademarks

4.2.3.1 No person is allowed to order or make copies of graphics, words, packaging and decoration of registered trademarks without obtaining the review and consent of the trademark management department. and advertising (including gift bag cartons, hang tags, logos, reflective marks, certificates of quality and other printed and decorative trademark patterns and words). No department or individual is allowed to copy, steal or resell trademarks. Once discovered, administrative and legal responsibilities will be pursued in accordance with the Trademark Law.

4.2.3.2 Advertising includes printed materials, physical objects, and samples of trademark graphics and words used by the company for welfare and labor protection supplies. All trademarks involved should be reviewed by the trademark management leading group, and standard samples should be obtained and approved. Can be used later.

4.4 Management of trademark files

After the trademark registration is approved, the group office will establish the trademark file, manage its designs, printings and registration certificates, accept trademark inquiries, and accumulate trademark information , supervise and maintain trademark credibility, be responsible for inspecting trademark usage, reporting to leading departments in a timely manner, and handling matters such as scrapped trademarks.

4.5 Legal Responsibilities

The use of trademarks must comply with registration regulations and be used legally. Trademarks must not be abused or used indiscriminately. No company or individual may counterfeit, copy and sell, or use means to damage the company's trademarks. Otherwise, it will be regarded as an infringement of our company's trademark exclusive rights and will be investigated for legal responsibility.

4.6 Additional responsibilities

If there is any conflict with national trademark laws and regulations during the implementation of these Measures, the relevant national laws and regulations shall prevail.