1. Historical revenue status of trademarked products;

2. Future profitability of trademarked products;

3. Trademark status: Trademark status must understand its impact in detail capabilities, market conditions, competition, past performance, future plans and risk levels, etc. Specifically, analyze the following seven influencing factors:

(1) Leadership. That is, the ability to influence the industry market. If a trademark is the trademark of a leading product in its market, its value is higher than other ordinary values.

(2) Viability. That is, the stability of the trademark. The value of trademarks with a long history and high consumer trust is higher.

(3) Market power. Refers to the market economic status of the trademark. Food and beverage trademarks have higher value than trademarks in high-tech industries.

(4) Radiation power. Refers to the ability of a trademark to transcend geographical and cultural boundaries. Trademarks that conform to international practices and tastes are more valuable than certain regional and regional trademarks.

(5) Trend force. It refers to the direction and influence of trademarks on the development direction of the industry. The long-term development trend of a trademark can well reflect its connection and synchronization with consumers.

(6) Support. It means that the value of trademarks that can obtain investment and key support is higher.

(7) Protection. Refers to the legal rights of the trademark owner, that is, the protection ability of the registered trademark. The depth and breadth of legal protection for a trademark is important when evaluating a trademark.

In evaluating trademarks, it is necessary to fully organize, analyze, and calculate the qualitative and quantitative data of the enterprise, and conduct a comprehensive inspection of the enterprise.

4. The degree of perfection of the trademark and intellectual property system.

5. From a long-term perspective, trademark rights are the unbeatable core competitiveness of an enterprise.