1. The applicant can obtain protection for the trademark in the 27 EU member states by submitting one application, without having to specify the country where he or she wishes to receive protection;
2 .A trademark application can cover up to three categories of goods or services. If there are more than three categories, additional fees will be charged for each additional category.
3.***The use of a homogeneous trademark in any member country will be deemed to be used in all member countries. Even if the trademark is only used in one of the joining countries, it will not be used in other member countries. National use puts the trademark in danger of being revoked;
4.***The transfer, change or renewal of the same trademark will be effective in all member states.
5. Registration fees are low. The fees required for registration of ***uniform trademarks are much cheaper than the fees related to each country, and the renewal fees are also lower.
6. Enjoy Paris Convention priority. If the same trademark is used for one or more designated goods or services, it will enjoy priority when applying for a homologous trademark 6 months after the application in a member country of the Paris Convention. 1． ***The registration of homogeneous trademarks requires high distinctiveness of the trademark. As long as someone in one of the 27 member states raises an objection and the objection is established, the registration will be rejected. Although the rejected trademark can be converted into a national application and the original filing date is retained, the applicant must pay the conversion fee to each country. If the trademark is not very distinctive, it is not suitable to apply for EU trademark registration.
2. The time for application at the Office for Harmonization in the Internal Market is difficult to determine. If all goes well, registration could be available within a year. However, as long as there are objections, the trademark cannot be registered in time. Resolving objections takes a long time, usually around 2 years.