1. How to compensate e-commerce platforms for falsely advertising products. If the e-commerce platform falsely advertises products, which constitutes fraud, the compensation shall be increased according to the consumer's requirements, and the increased compensation amount shall be the amount of compensation for the consumer's purchase. Three times the price of the goods or the cost of receiving services; if the amount of increased compensation is less than five hundred yuan, it shall be five hundred yuan. According to Article 55 of the "Consumer Rights Protection Law of the People's Republic of China": "If an operator commits fraud in providing goods or services, it shall increase compensation for the losses suffered by consumers in accordance with their requirements. The amount shall be three times the price of the consumer's purchase of goods or the cost of receiving services; if the amount of additional compensation is less than five hundred yuan, it shall be five hundred yuan. If the law provides otherwise, such provisions shall prevail." That is to say, if the defrauded person is found to have been defrauded, the price fraud compensation that the defrauded person can claim is three times the consumption amount; if the amount is less than 500 yuan, the price fraud compensation is 500 yuan.

2. What are the types of false propaganda? 1. The characteristics of the product refer to the use, function and other characteristics of the product. Fraudulent advertisements often beautify the characteristics of the product and exaggerate the effectiveness of the product. Products are also easily trusted by consumers. 2. The raw materials of a product determine the function of the product. When consumers purchase products, they first need to understand what the raw materials are and the proportions of various raw materials. If it is made of the same raw material, it depends on whether it is natural or artificial, etc. False advertising uses a variety of techniques. For example, if a product is made of a mixture of two raw materials, the advertisement uses natural raw materials to attract customers. Sometimes the raw materials are obviously artificial, but the advertisement deliberately adds a good name to cover up the low-grade raw materials. 3. As one of the advertising contents, the source of the product mainly indicates the origin of the product (or service) geographically. It is especially important for well-known products. According to the different ways of advertising, it can be divided into direct origin advertising and indirect origin advertising. . Any advertisement that clearly expresses a specific geographical concept is called direct origin advertisement. If a specific geographical concept is not clearly expressed in the advertisement, but during the transaction, consumers can still know the origin of the relevant goods through other characteristics, this kind of advertisement is called indirect origin advertising. Both direct origin advertising and indirect origin advertising are related to the reputation of goods, so unscrupulous competitors often deceive consumers by advertising the origin of fake high-quality goods. Although some inferior goods are not prohibited by trademark law because they are not counterfeiting other people's trademarks, they are However, they fake the origin of brand-name goods to confuse consumers. In this case, the Anti-Unfair Competition Law is needed to prohibit this fraudulent behavior. It can be seen that the role that anti-unfair competition law can play is sometimes irreplaceable by trademark law. 4. The prices of goods are arbitrarily changed in advertisements to attract customers and harm the interests of consumers. The tricks are unpredictable. In order to attract customers, competitors use advertisements to promote the goods (or services) to perfection, but they do not standardize the products (or services). Price, unwilling to expose the daunting price (or charge), even if they mark the price in the advertisement, they often mark it as "lure price". There are many forms of this kind of price. For example, on the surface, a price reduction is advertised, but in fact the price remains unchanged or slightly reduced. Some advertisements lower the price to attract customers, but the minor part of the actual product has been reduced a bit, while the important part has not been reduced, or is even higher than before. . 5. The historical origin and scale of the enterprise. For example, a store is given the title of a "hundred-year-old store" in advertisements, but it is actually only a few decades old. A partnership established by only a few people operates a rental business with only a few cars. It calls itself a rental company in its business advertisements and is a very small sole proprietorship. However, a partnership announces to consumers as a "company" or "group". If names such as "mall" and "center" do not match the actual scale, then this kind of advertising is undoubtedly fraudulent advertising. In addition to the characteristics of the above-mentioned goods (or services), the source of raw materials and prices, the fraudulent advertising will also involve relevant business The overall situation of the activities, the position and level of the enterprise in the market. The business conditions of enterprises and business leaders can all be included in advertisements. Fraudulent advertisements often greatly exaggerate these conditions to deceive customers, including false principal-repay sales and false publicity that falsely claim to be free. The above is the answer to "How to compensate for falsely promoted products on e-commerce platforms". We can understand that if JD.com falsely promotes products and constitutes fraud, it should increase compensation for the losses suffered by consumers in accordance with their requirements.