1. product image. Consumers' cognition of Guangzhou brand design is reflected by their cognition of its product functions. Therefore, product image is the basis of brand image. Only when the product image meets the needs of consumers and is closely related to consumers, can consumers rely on products and form a good brand image.

2. Brand identification system. Brand identification system is the most important part of Guangzhou brand design, which includes brand name, trademark pattern, logo word, standard color and packaging. Because our initial evaluation of the brand comes from its visual image, we should pass the brand image to consumers through the brand identification system, which is the most direct and effective method.

3. Brand culture. Brand culture is the embodiment of corporate philosophy and corporate connotation. Behind every successful brand, there is a profound cultural soil and a story that conveys truth, goodness and beauty. A profound and excellent brand culture is the embodiment of the charm of enterprise spirit, which can give different spiritual edification to the public. It also plays a certain role in promoting the image of the enterprise. Behind the brand is culture,

4. Brand reputation. Brand reputation is an important weapon to maintain customer brand loyalty. The establishment of brand reputation requires the concerted efforts of all aspects of the enterprise, and we must do a good job in every product, service and technology.