BeLLE Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the mainland by Mr. Tang Yao, a famous Hong Kong shoe designer and senior industrialist. It repackaged and positioned itself for the mainland market and gained great success. Big success. BELLE means "beautiful woman" in French. It specializes in fashionable leather women's shoes and also produces men's shoes. Its main customer base is urban white-collar workers "aged 20-40 years old and with middle income". BELLE has a variety of styles, with "comfort, simplicity, professionalism, and maturity" as the mainstream, as well as being trendy, fashionable, and avant-garde. It has established its own distinctive brand image with popular prices, high-quality products and honest services, and has been quickly loved and supported by consumers in just a few years. According to the monitoring statistics of the retail market in key shopping malls across the country, BELLE has won the sales championship of China's genuine leather women's shoes for three consecutive years since 2000.
Belle is not only a shoe brand, but also a life attitude, a life proposition, and a lifestyle; modern trendy life should be multi-level and all-round, and people pursue different lives. Experience and life experience, only by constantly mastering changes, adapting to changes, and showing women's perfect external and internal temperament and beauty in the changes can they show their charm in all aspects.
Belle Shoes is famous for its high-end women’s formal shoe chain in mainland China, producing and selling Belle, Staccato, Joy & Peace, Teenmix, TATA ) and other brands, and is also the main agent in China for Nike, Levi's and Dockers, a famous American urban casual wear brand. In addition to Belle's good reputation, what attracts New Balance even more is Belle's sales system - covering more than 80 large and medium-sized cities in mainland China, with more than 860 stores of various brands nationwide.
Brand description:
In 1850, Carl Bally, a Swiss gentleman on a business trip, was wandering on the Fashion Avenue in Paris one day. Suddenly, beautiful leather shoes appeared in the window of a shoe store. After catching his eye and lingering, he decided to buy a pair of shoes for his beloved wife, but forgot the size. Carl Bally, who was obsessed with this pair of shoes, actually spent a lot of money to buy the same style of leather shoes in different sizes. This beautiful encounter between Carl Bally and leather shoes sparked his idea to produce the world's most expensive and high-end leather shoes. The following year, the first pair of Bally leather shoes was officially born.
Leather shoes are the centerpiece of Bally’s classics. The rigorous production process is definitely the most important reason why Bally leather shoes can withstand the test of history.
Bally leather goods are simply divided into women's and men's, including leather bags, belts, wallets, business card holders, suitcases, leather care products, etc. In the past, seeing the "B" on leather goods seemed to symbolize the traditional European style of refinement and elegance. But starting in 1998, with the addition of new designers, Bally leather goods began to add some modern elements, both in terms of style. New changes can be seen in the design or the use of metal materials.
Bally's accessories such as ties, scarves, socks, stockings, watches...most of them are relatively small-scale production of embellishment. However, the exquisite and thoughtful design and matching with clothing can present a clever finishing touch. Different from ordinary popular brands, Bally's clothing series is operated in a boutique-like style. It never deliberately emphasizes exaggerated fashion sense, but hopes to create a timeless and durable clothing style. Therefore, basic styles that are practical and easy to match, and exquisite texture and workmanship are all important features.
Bally - The King of Romantic Shoes
Starting from a romantic story, Bally has always been a guarantee of quality. When Swiss businessman Carl Franz Bally went to Paris on business in 1850, he was attracted by some exquisitely handmade leather shoes in the window of a shoe store and wanted to buy them as a gift for his wife. Carl loved his wife so much that he bought many pairs of shoes for her. This also triggered Bally's desire to make beautiful shoes for his wife and produce the highest-grade leather shoes in the world.
Carl also established his own shoemaking company "Bally & Co." with his brother Fritz in 1851, using German shoemakers and manufacturing his first pair of leather shoes at the leather shoe factory in Schonenwerd, Switzerland. After Fritz left the company in 1854, Carl changed his name to "C.F. Bally" and opened specialty stores in Zurich, Bern and Basel, and began to export products to South Africa. Unlike other long-established shoe stores that claim to be made entirely by hand, Bally began to introduce mechanical production in its early days. In 1870, it became the largest leather shoe manufacturer in Europe and quickly expanded to Montevideo (the capital of Uruguay) and Buenos Aires. Branches were opened in North Aires (Buenos Aires, the capital of Argentina), Geneva and Paris. In 1892, Carl handed over the business to his son and changed the brand name to "C.F. Bally and Sons". In 1907, the brand became a listed company and changed its name again to "C.F. Bally Co. Ltd.".
Bally began to carry out construction in the 1970s. In 1976, Bally added clothing, handbags and other leather goods to its series, making its products more diversified. In 1977, Bally was taken over by "foreigner" Werner K. Rey for the first time. In 1988, Bally began to enter the Asian market and opened "Bally Japan Ltd." in Japan, the first stop. Bally was in a slump in the fashion industry in the 1980s and 1990s because it authorized distributors to produce and design too many products on its own, which led to a decline in brand products and quality. Until 1999, the Texas Pacific Group, an American private equity fund, successfully acquired Bally and was determined to push the brand into the ranks of international high-end brands and improve the brand image through a series of promotions and innovations. At that time, Bally hired Scott Fellows as creative director to inject youthful elements into the brand. Until 2002, Bally was succeeded by Luca Ragonese and Johnny Coca as product and design directors, bringing the brand back to its status as a fashion representative.
Bally currently has design centers in London, Milan and Paris to create Bally products that combine traditional classics with modern design. The Scribe leather shoes, which require 350 large and small processes to complete, are the most popular classic representative of Bally shoes, and water ripples are also a classic pattern that Bally has always used in leather design. In addition, of course, we have to mention the "B" trademark that symbolizes Bally. This trademark, which symbolizes Bally's growth, often appears on the buckles of leather goods, the chain straps of leather bags, and even the soles of shoes. At present, each pair of Bally leather shoes has to go through an average of more than 200 production processes and inspections before being launched on the market. The products have always maintained excellent quality and become a representative of classic quality.
Belle Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the mainland by Mr. Tang Yao, a famous Hong Kong shoe designer and senior industrialist, and repackaged and positioned for the mainland market, achieving great success. BELLE means "beautiful woman" in French. It specializes in fashionable leather women's shoes and also produces men's shoes. Its main customer base is urban white-collar workers "aged 20-40 years old and with middle income". BELLE has a variety of styles, with "comfort, simplicity, professionalism, and maturity" as the mainstream, as well as being trendy, fashionable, and avant-garde. It has established its own distinctive brand image with popular prices, high-quality products and honest services, and has been quickly loved and supported by consumers in just a few years. According to monitoring statistics of the retail market in key shopping malls across the country, BELLE has won the sales championship of China's genuine leather women's shoes for three consecutive years since 2000.
Belle is not only a shoe brand, but also a life attitude, a life proposition, and a lifestyle; modern trendy life should be multi-level and all-round, and people pursue different lives. Experience and life experience, only by constantly mastering changes, adapting to changes, and showing women's perfect external and internal temperament and beauty in the changes can they show their charm in all aspects.
Belle Shoes is famous for its high-end women’s formal shoe chain in mainland China. It produces and sells brands such as Belle, Staccato, Joy & Peace, Teenmix, and Nike. , Levi's and American urban casual wear brand Dockers are the main agents in China. In addition to Belle's good reputation, what attracts New Balance even more is Belle's sales system - covering more than 80 large and medium-sized cities in mainland China, with more than 860 stores of various brands nationwide.