If you have a company and determine your brand logo, you can apply for a trademark directly with logo when registering a trademark. There is a strong connection between corporate logo and trademark, but is logo equal to trademark? This is a common but rarely noticed problem. Today, let's talk about the difference between logo and trademark.

First, the way of obtaining logo marks and trademark rights is different.

Logo can be used as a work of art, and you can enjoy copyright protection without registration after creation. To obtain trademark protection, a trademark must be registered with the relevant state departments.

Second, the ownership of logo and trademark right is different.

Many companies' logos are commissioned by designers, and there will be cases where the logo designer and the owner are not the same person. If so, there are two outcomes. One is that according to the agreement, the copyright of logo belongs to the company, and the other belongs to the designer naturally. Compared with logo, trademark is much simpler and can only be owned by the trademark owner.

Third, the protection of marks and trademarks after infringement is different.

If the right of the logo belongs to the designer, if the logo is infringed, it actually harms the interests of the logo owner, but only the designer has the right to sue. Trademark owners can directly sue for infringement in their own names.

Four, signs and trademarks protection laws are different.

Logo is protected by copyright law and trademark is protected by trademark law. If the logo logo is applied as a trademark, it will be protected by copyright law and trademark law.

Five, signs and trademarks have different periods of protection.

Signs can be used as works of art, the protection period of works of art is generally 50 years, and the validity period of trademarks is 10 years, but they can be renewed after expiration. In fact, the term of protection of a trademark is unlimited.

Finally, Bian Xiao wants to say: When a new product is released, there must be a corresponding trademark product. Trademark is actually the brand of products, but logo design is the core of corporate visual communication elements. With the continuous spread of business philosophy and business information, the cultural connotation of logo design is becoming richer and richer, and business activities, advertisements, cultural construction and public welfare activities are all displayed and remembered for a long time. Therefore, the design of trademarks and corporate logos is of great significance to the development of enterprises.