New Balance is a genuine brand.

New Balance, a brand founded by Mr. William J. Riley in 1906 in Boston, the marathon city of the United States, is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries.

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and has continuously made progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech.

“New Balance” encountered trademark infringement lawsuits in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on the exclusive rights of others by using the registered trademark "New Balance" of others.

Brand culture:

New Balance has always been very dedicated to shoemaking technology. To this day, a brand that has gone through 110 years of ups and downs still continues to use emerging technologies to tirelessly develop more ergonomic shoes. With the goal of pursuing extremely comfortable shoe wearing experience and combining it with popular design, New Balance has become the perfect representative of retro and innovation.

As a leader in global sports brands, New Balance adheres to the company spirit of high standards of ethics, 100% customer satisfaction, and teamwork, and continues to innovate and progress in technological materials, product appearance, and comfort. We will make unremitting efforts to enable every athlete to maximize their athletic potential and enjoy a balanced and comfortable life.

Reference for the above content: Baidu Encyclopedia-New Balance