A doctoral student told a story about his college classmate. When he was in Beijing, he heard that a bridge was collecting names. He ran to ask and was told that many names had already been used. It was not something that could be used to name the bridge, but he refused to give up and asked if the name of the company could be used to name the bridge. The person in charge said that it could, but the company would have to pay, and the classmate could get 15% of the commission. This time he earned 800,000 yuan, which was almost four or five years ago. The Chinese tradition is against stealing and cheating. They can work hard and make money without complaining, but are not willing to use capital or wisdom to make money. I heard that if anyone makes money like this, even the students in the entrepreneurship laboratory and entrepreneurship park heard that , there will also be some psychologically unacceptable, always a little unconvinced, or a little ridiculed. Sometimes they actually say, "We don't make money from this." That kind of tone revealed a disdain for money and a disapproval of the means of making money. A female college graduate in Shenzhen heard that the trademark law had been revised and that individuals could hold trademarks, so she registered a trademark using the name of a foreign masterpiece, sold it online, and asked a Hong Kong businessman to buy it a week later After leaving, she made more than 100,000 yuan at a time. Later, she applied to register a company specializing in trademark development, and then transferred it to companies that wanted to have their own trademarks. But recently I heard that the Trademark Office has a new control policy on individual registered trademarks. Her company may face some difficulties, but I think the National Trademark Office is unnecessary. I asked the doctoral students what they thought of the registered trademark development company, and they all said that this is a new social division of labor. I completely agree that developing a name as a trademark, converting people's wisdom into some kind of intellectual property, and then selling it to the society, isn't it just about promoting social progress? Those monographs have existed in society for many years, but no one thought of developing them into trademarks? Why do you go around lobbying to stop someone making money? If there were no such companies, people might not think of this kind of development ideas, or the company would have to hire a group of people to do these things. Wouldn't that increase the cost of the company? China does not make money, which is reflected in the fact that China works for all countries in the world. Every year, three pieces of clothing are made by the Chinese for each person in the world. A lot of labor, a lot of energy, and a lot of material consumption, in exchange for only meager processing fees and bosses Generous profit margins on capital (but little profit). Our economy is all invested in the development and production of materials. The large amount of materials consumption will make China face increasing pressure on resources in the future. If we don’t make money now, we will not be able to make money in the future. What is its origin is society This concept of focusing on things over people. How many of our teachers have established the concept of getting rich through creativity. Needless to say, they cannot get rich, and more importantly, they cannot tell society to get rich through creativity. A few days ago, I went to a university in Guangzhou to give a lecture on the "Creative Economy Tour to Guangdong" organized by the Guangdong Creative Economy Research Association. There was a teacher in the audience who looked very qualified. He kept shaking his head, breathing heavily, frowning, and then walked out. , walked in after a while, showing a lack of enthusiasm for new things, as if I was wasting his time. Looking back at our education, teachers still rely on labor to educate students. Isn’t it harmful to educate students with concepts that were developed 20 or even 30 years ago in China and 60-80 years ago in developed countries? Didn’t you see, our students are looking for jobs everywhere? Why are they looking for jobs? Not many people rely on creativity to find something, but all rely on material-related "professional skills." I don’t talk about the educational content, only the teachers’ own ideas. The education of students affects and changes students. Conservative and backward teachers will continue to reveal conservative and backward educational ideas. No matter how advanced the content is, students will also be influenced by the teachers. The internal and external aspects are inconsistent and the sublimation of concepts is lost. The creative economy lies in creative education, which cannot be accomplished in one day and requires greater efforts. Oh, hurry!