1. Window display
In window display, the publicity theme of the window should be determined first, and the selection of the theme cannot be separated from the main body of the display content-commodities. You can choose the theme of the exhibition from different aspects and angles, such as seasonal changes, popularity, and representative varieties of business. In addition, you can also choose the display theme from the perspective of the use of goods. ?
< P> After choosing the display theme, we should properly establish the tone of the window color. A good color tone can attract customers from far away to stop and watch, so besides considering the color collocation, we should also consider how to express the central content (theme) of the window with color and be consistent with it. For example, the display goods with strong brightness can be set off by the colors with weak brightness, and the display goods with warm colors can be set off by the cool colors. Never show that all the colors in the window are fresh and jumping, which will make customers lose interest in watching.
second, wall display
the wall display or the display rack on the wall can be changed according to the characteristics of the goods for three-dimensional display. From the floor to the ceiling of the store, goods can be freely displayed and decorated in many ways. Wall display is the easiest way to induce customers to enter the store. For example, combining clothes, musical instruments, trinkets, hats, belts, purses and other commodities and fixedly displaying them on the wall can not only emphasize the three-dimensional sense and richness of the commodities, but also make the originally ordinary walls exude a unique charm.
Third, counter display
The height of the most common cabinets is usually 9 ~ 1 cm, which is divided into three sections by two glass partitions, and has the function of face-to-face sales. Counter display is more suitable for the classification and combination of surface display and stacking display. When displaying, the goods should be cleaned, the trademarks and patterns should be oriented to customers, and the artistic treatment of each unit should be unified locally and integrally. The auxiliary props should be exquisite and chic, and it is best to use high-grade fabrics such as silk and wool to set off the display, so as to show the beauty of the decoration of the goods. The bottom of the counter can never be used as a place to display goods for two reasons: first, it seems that the goods are old; Second, because most customers are reluctant to go to these hidden places to find the goods they need.
iv. special booth display
at present, special booth display is the most commonly used display method for holding short-term promotion activities, seasonal price reduction and dealing with overstocked goods in various stores. There are many advantages of this kind of display, for example, Shangchao can change goods at any time, and customers can choose goods freely. It should be noted that although the special counter is a temporary display, it will inevitably be mistaken for junk goods, and customers with a little taste or pursuit of face will not come to buy it. Therefore, before displaying the goods, you should appropriately add eye-catching POP around the special counter, with no more than 1 ~ 15 characters, clearly and straightforwardly inform all customers that "this product is a brand of ××××, with the original price of ××× yuan and the current price of ××× yuan for a period of ×× days", so as to arouse customers' curiosity and desire to buy.
The display stand is composed of an artificially set spatial structure, which plays a "finishing touch" role.
V. Shop-front POP display
Shop-front POP has the characteristics of promoting sales, building brand awareness, increasing profits, making consumers know or like goods, and stimulating or encouraging their desire to buy, so this display mode can often be seen in supermarkets.
There are two categories: POP printed by the company and manual drawing
1. POP printed by the company &; Nbsp
(1) posters. It should be placed (pasted) on the route where consumers often walk (glass at the entrance, merchandise display, outside the store), and at the same time, it should be kept clean and replaced regularly.
(2) shelf labels (signs). Used on supermarket shelves or stacked boxes, so that customers can see the categories of goods sold here at a glance. Pay attention to keep it neat and clean while displaying, and don't block the goods.
(3) Counter display card. Used for over-the-counter sales and can be placed on or in front of commodities. If the counter occupies a small area, it is necessary to avoid the display card from affecting customers' access to the goods (samples).
(4) Flag hanging and hanging. Hanging above the aisle in the store, above the outlet of the store and above the goods. Such POPs should be replaced regularly, and the content should be consistent with the activities of the store. Store-in-store must obtain the consent of the store before hanging.
(5) window stickers. Stick it on the doors and windows at the entrance of the store or on the windows facing the street. Attention should be paid to keeping the window stickers clean and undistorted when displaying, and it is best to use them together with other POPs.
(6) Counter display box. Used in store counters and supermarket checkout counters. It should be noted that there are enough quantities for customers to take at will on weekdays, and it is best to use them together with the brochure or leaflet of the goods.
2. Artificially drawn
When a temporary promotion activity is held in a store and there is no POP printed by the company, artificially drawn POP is often used. When holding temporary promotional activities, POP should be made manually immediately to create the atmosphere in the store and attract customers' attention. When drawing by hand, attention should be paid to the neatness and cleanliness of POP, and there should be no scribbling-the phenomenon of unclear gas and theme. Before drawing POP, you should always be ready to make tools, such as large paper, colored pens, rubber strips, etc.
Precautions in using POP are as follows:
(1) It should be placed (pasted) in a conspicuous place and not blocked by other objects.
(2) Posters and stickers should be close to the customer's line of sight, not too high or too low. Post it firmly.
(3) promotional materials for distribution, such as product leaflets, should be placed where customers can easily see and take them.
(4) timely check and replace damaged or outdated POPs.