Although Chinese food for thousands of years pays attention to the cooking skills of frying, frying, boiling and frying, it is full of color, flavor and flavor, but it also needs various seasonings. No matter which one is missing, people have a feeling that they can't satisfy their appetite.
After several generations' struggle, China people no longer simply seek to fill their stomachs. When all kinds of ingredients enter the homes of ordinary people, taste becomes the pursuit of kitchen experts.
However, people who have been squeezed by fast-paced life don't have much time to collect all kinds of condiments. Those "seasoning secrets" that were once regarded as treasures have new value and entered people's daily life in another way.
The essential "Thirteen Fragrances of Wang Shouyi" is the most typical representative.
Man Shi Ying Fang Shi San lane
"The fried dishes are delicious, and the chicken, duck and fish are fragrant." It is better than the flat peach banquet of the Empress Dowager and the fragrance of the old gentleman. "No one knows how long this song about thirteen incense stalls has been sung.
As for the history of thirteen incense, probably no one has made it clear. In a word, whether it's cooking, chopping stuffing and wrapping jiaozi, or simmering and frying stew, in a word, sprinkling a few grams of powder will always make the table full of delicacies have a different taste and smell fragrant all over the house.
In fact, the ingredients of thirteen incense are very simple, that is, grinding thirteen incense into powder and mixing them together. There is no standard formula for thirteen spices, but only seasoning ingredients such as star anise, cinnamon, pepper and clove. Of course, different materials have different effects.
False is true, true is true, and inaction sometimes exists. For ordinary people, no matter which recipe comes out, thirteen incense can be the companion of dishes, but for people in the kitchen, thirteen incense from Wang Shouyi is the truly omnipotent recipe.
Exclusive formula
A stick of incense is famous all over the world, and it is still a model.
I think Wang Shouyi Thirteen Fragrances can be seen everywhere in ordinary families in China, not only because of its accumulated fame for many years, but also because of its unique fragrance, which lasts for a long time. However, for such a well-known product, it actually went through twists and turns to achieve today's status.
1959 is the first decade of the founding of New China, which should be celebrated by the whole country. This disaster-stricken country is facing unprecedented challenges.
China people who are preparing to work hard and get close to the construction of the new era are facing a sudden catastrophe, and the lack of food and materials has become a disaster faced by most ordinary people.
In order to support the whole family, Wang Shouyi in his thirties took out his ancestral seasoning formula, collected dozens of Chinese herbal medicines and seasonings, and made a spice, which is today's "Thirteen Fragrances of Wang Shouyi".
Wang Shouyi's seasoning is deeply loved by local people because of its genuine and unique taste, and has quickly become a well-known local product with its "no deceit" business philosophy. Wang Shouyi's life has also been improved, and his family is happy. However, this joy did not last long.
1969' s ten-year catastrophe reached its climax. Rainbow, a small workshop and vendor, became a capitalist in the mouth of HW soldiers. In the face of the complicated social environment, Wang Shouyi had to reluctantly close the small workshop that he had been running for more than ten years and was thriving.
Sad times will always be a thing of the past under the wheel of history. After the downfall of the Gang of Four, the people of China ushered in spring again.
1984 the door of reform and opening up in China has been opened, and the land of China has regained its luster. Looking at the vendors running around, Wang Shouyi had the idea of reopening.
At this time, Wang Shouyi was a 60-year-old man, and he couldn't complete all kinds of complicated procedures from material selection to deployment, even Dai Yue, so his two sons also participated in the daily operation.
Unexpectedly, this small shop, which has been closed for more than ten years, welcomed many old customers as soon as it opened, and its business was booming.
So the father and son decided to further expand the scale of production, and applied for a business license and registered a trademark in the industrial and commercial department.
1987, the registered trademark of "Thirteen Fragrances in Wang Shouyi" was completely won, which is the small square box we see now, and the head on the box is Mr. Wang Shouyi's.
Now many people may not believe that such a small condiment has just entered the market in the form of packaging and has become the object of imitation by counterfeiters. It can be seen that the status of this product in the hearts of ordinary people, the counterfeiters on the market actually reached more than a dozen models at one time.
Today, "Thirteen Fragrances of Wang Shouyi" is still one of the most popular condiments in China market. Although the price of this product is not high, it has occupied a large market in this field for a long time. Now it has spread all over the country and won numerous awards at various expositions.
Small profits but quick turnover management
"When you enter the door of Thirteen Incense, you are all a family." This is the business philosophy that this brand has adhered to for many years. People-oriented business philosophy is everywhere in this family business. There are nearly 1000 employees in Zhumadian Thirteen Fragrance Production Base, and they are busy with this matter.
The reason why the brand Wang Shouyi has been established in Mika, China for a long time, but it has not stood still, not only depends on the advanced business philosophy and unique fragrance, but also lies in the secret of small profits but quick turnover.
There have been media reports that the net profit of each box of thirteen incense is only 80 cents, but they have achieved an annual turnover of more than 800 million yuan and paid more than 40 million yuan in taxes for the local area every year. The annual profit of this enterprise has reached as much as 300 million yuan.
Imagine how many products this company has to sell a year to achieve such a profit. It must be said that small profits but quick turnover is not an excellent business strategy, but it is a material with quality that can stand the test, and it is a genuine material. Otherwise, how can we persist?
The brand of "Thirteen Fragrances in Wang Shouyi" has now fallen into the hands of a third person. During these years' operation, the Wangs not only replaced more advanced equipment, but also gradually improved their production technology. No matter what kind of products, only by keeping up with the development of the times and maintaining the endless spirit of innovation can we go further.
Now there are fewer and fewer such enterprises, and more and more enterprises are constantly squeezing employees and deceiving consumers in pursuit of short-term interests. Practically speaking, there are fewer down-to-earth people, but more and more people cheat and shoddy.
It seems to confirm the old saying that no business is dishonest, but as an enterprise manager, if you want to seek a longer-term development, you must always work hard on the three roads of quality, innovation and management.
Quality is the foundation of brand creation, innovation is the perpetual motion machine of enterprise development, and excellent management can make enterprises go further.
Wang Shouyi is the representative of this industry. We also hope that this brand can stick to its own business philosophy and go further and further.