For AliExpress merchants, there is still a lot of information that needs to be set, including the setting of the AliExpress trademark. This trademark needs to be authorized. If AliExpress What will be the impact if the AliExpress trademark authorization expires?

What will happen if the AliExpress trademark authorization expires?

After the submitted trademark information is passed the qualification review, the trademark will be The validity period that can be sold on the platform is limited and is not permanent. If the validity period has expired, sellers need to resubmit trademark materials to the platform for qualification application review to avoid the situation where the goods cannot be sold.

You can log in to the trademark qualification application page to find the category and brand you need to reapply for, and click "View Details - Reapply".

Please note: If there is a prompt in your background that the trademark qualification is about to expire, but after entering the re-application process, it prompts you that you already have the permission and do not need to apply, then you do not need to renew. The trademark qualification will expire after it expires. Renewal will be carried out directly.

How long does the review take?

The platform takes 7 working days to pass the review, but normally it can be passed in 1-3 days, and the fastest can be passed in 1 day; If there is no trademark and you want to apply, the first document is the trademark application receipt that will be issued two to three working days after the trademark is submitted, and the second document is issued about two to three months after the AliExpress trademark is submitted. Notice of acceptance.

If you find it troublesome, the other option is to open a specialty store. Once you get the brand authorization letter, you can open the store quickly, and it does not necessarily have to be a manufacturer. You can pick up the goods at any local agent store. The authorization letter is nothing more than asking for it from the manufacturer. Of course, in the process of requesting it, you still need to negotiate skillfully.

After all, it is a logo, which can also be said to be an expression of corporate culture and represents the image of the company. The protection of the brand can protect the corporate reputation and corporate image, and enjoy the exclusive right to use it, which is protected. Registering and purchasing a trademark both cost an appropriate amount of money. Protecting the right to use is actually equivalent to protecting intangible value, which is also crucial.

If AliExpress's trademark authorization expires, the seller needs to resubmit materials to the platform for qualification application review to avoid the situation where the goods cannot be sold, and its review time is generally 7 working days. will come down.

According to my understanding, if the AliExpress trademark authorization expires but is not processed in time, it will have an impact on the AliExpress store, so all AliExpress merchants must It must be dealt with promptly to avoid unnecessary trouble.

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