Douyin stores are open to all walks of life, and various types of goods can be sold on them. In recent years, more and more video e-commerce companies have opened channels for live streaming to bring goods. In order to be more standardized , the opening of Douyin stores has become more and more strict, requiring products to have a certain brand and high quality. Therefore, trademark is also a necessary qualification in the opening of Douyin stores, so accessories can be settled in Douyin stores. Need a trademark? Which categories of Douyin stores require trademarks? Are there any precautions?

The opening of a Douyin store requires trademark or brand authorization, and even personal stores also require these qualifications. The brand qualification requirements for individual business households are the same as those for enterprises; except for those in ordinary stores. Brand qualifications are not required except for fresh food, books, education and training, educational audio-visual and digital products. Brand qualifications are required for other categories and store types. However, special categories require category qualifications. This is to protect the rights and interests of Douyin users, so merchants should prepare relevant certificates and qualifications.

For example, food and beverages require a "Food Business License". If imported food is involved, customs declaration forms and entry-exit inspection and quarantine certificates are also required.

Special categories include jewelry, cosmetics, precious metals, rare ores, animal materials, special fabrics, wine, etc.

What should you pay attention to when setting up a Douyin store?

A deposit is required to open a small store, and merchants of different categories require different deposits. The lowest is 2,000 yuan.

The deposit will be refunded when the merchant does not want to open or close the store. This is under the premise that the store is operating normally during the opening period and does not violate the platform rules. Of course, the merchant will be punished if there is any violation. Yes, it will also affect the return of the deposit.

Douyin stores can be opened by merchants themselves, but for special categories, such as alcohol, local life, jewelry and cultural toys, personal beauty, education and training, tea, ceramics, calligraphy and painting, merchants themselves It cannot be activated. You need to find a Douyin store service provider and activate it through relevant channels.

The above is about whether jewelry needs a trademark to enter Douyin store? How to open a Douyin store? Which categories of Douyin stores require trademarks? Are there any precautions? related content. After opening a Douyin store, you don’t just leave it alone, it also involves later operation and maintenance. But driving earlier never goes amiss. For more information on how to open a Douyin store and the trademark acceptance issues required, please feel free to consult a professional intellectual property consultant! How to open a Douyin store with Douyin store trademark authorization