Tutorial on how to use PS to make posters

Nowadays, e-commerce companies often need to make posters to promote products. Here is a simple example to give you a reference and teach you how to use it. PS Make your own poster. Tools/Materials

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First, open the PS software, click the File menu, and click the New command. In the pop-up new dialog box, enter the width and height of the poster, and then click OK. 02

After creating the file, you first need to design a background. You can use Sogou browser to search for some beautiful background images and put them in. Or you can use colors to adjust the background image yourself. For example, click the Gradient Tool, select a gradient color at the top, click Linear Gradient, and pull it out from left to right in the document. 03

After the background is ready, find the product image you want to add and pull it into the document. As shown in the picture. 04

After pulling in the image, drag it against the control point to change the size, and then double-click the middle part to confirm. 05

Then click the Quick Selection Tool, select the model in the picture, and then press Ctrl+Shift+I to invert the background next to the model. 06

Press the Delete key to delete the redundant background, and use the move tool to move the model to the position you want to place it, such as the left side. Use the same method to make a second model or product and place it on the right side. 07

Next, click the horizontal text tool or vertical text tool, click in the middle of the document and enter the text you want to promote. Then click on the character panel on the right and adjust it to your favorite font, size such as 60, line spacing such as 30, color, etc. Such a simple poster is ready. You can use your imagination and add other materials and text. 08

Finally, click the File menu, Save As, select JPEG for format, enter the file name, and click Save. How to make a more eye-catching poster to promote e-commerce products? I think you can design your own product posters through the Design Cube WeChat applet in WeChat. It is not only more eye-catching, but also has many styles for you to choose from. It is also very simple to operate, and the posters are also very exquisite. What elements should the copywriting of a good e-commerce product poster have? A good title will grab your attention, but a bad title will make you forget to read it and just glance at it. Therefore, the first thing to do well in a Banner is to design thoughtful copywriting. The so-called heart-warming means to touch your soul, or to interest you, and to stimulate your desire to click. We often see advertisements like this where the copy directly lists the products or businesses operated by the company, or it introduces the main functions of the product or service in detail like a manual. This is reasonable from an advertiser's perspective. Users need to know what features our products have so that our products and services can be remembered. Of course, users will never buy a product just because of a few words you wrote. They will also consider factors such as price and quality. However, the mission of our Banner is to attract users to click and increase the page conversion rate. If the user is interested and clicks, you will succeed. To put it bluntly, composition is actually to lay out the picture and figure out how to attract users to click under the guidance of your composition, so that users will want to understand the content. If you can achieve these, it means your composition is successful. The composition rules are divided into the following categories: ① Left-right composition. This is the most common composition method, placing the theme elements and main titles on the left and right. ②Centered radial composition. This composition method centers the title text and surrounds the text with thematic elements, emphasizing the context of the title. ③Triangular composition. This kind of composition is commonly seen as an inverted triangle composition, with prominent titles, a natural and stable composition, and a strong sense of space. ④ Diagonal composition. This kind of composition has a relatively balanced proportion of products, a lively and stable composition, and a strong sense of movement and space. This type of composition is suitable for technology, automobiles, and trend themes. When choosing to use a font, in addition to considering its legibility, more consideration is whether the font can accurately convey the unique temperament of the product. The following tells you how to choose fonts: ① Masculinity. Founder thick black, Zoku high-end black, Zaozi Gongfang version black, Monotype super rigid black, the black body feels thick and compact, quite powerful, and highly malleable, suitable for all kinds of e-commerce advertisements for big promotions. ②Literary temperament. There are many derivatives of Founder and Large Mark Song, Founder Jinglei, Founder Qing Yue Song, and Kangxi Dictionary Song, some are long, some are flat, some are fat and some are thin.

The use of Song font for typesetting is both fresh and artistic. ③Femininity. Founder Lanting's ultra-thin black, Hanyi Xiuying style, the words are like the person, the characteristics of women are delicate, elegant, slender and slender. This type of font is often used in female-themed fields such as cosmetics, women's magazines, and art. ④Cultural temperament. Wang Xizhi's calligraphy fonts, Yan Zhenqing's Yan style, and calligraphy fonts have a strong sense of design and artistic expression. If used well, they are often the finishing touch. Various calligraphy fonts have their own unique and delicate characteristics. Grasping this can not only increase cultural connotation, but also bring out the temperament of the product.