The company’s trademark has not been registered on Tmall, which means that the company has not obtained the trademark registration certificate or trademark registration notice. When applying to enter Tmall, merchants need to provide brand certification. Companies applying to enter Tmall must have general taxpayer qualifications and a registered capital of more than 1 million yuan. Tmall currently does not accept applications from individual industrial and commercial households to enter Tmall. It also takes more than two years for a company to register as a merchant.
What does it mean if the company’s trademark is not listed on Tmall?
The company's trademark has not been registered on Tmall, which means the company has not obtained the trademark registration certificate or trademark registration notice.
When applying to enter Tmall, merchants need to provide brand certification.
What are the trademark requirements for Tmall?
1. Tmall Mall does not accept merchants who have not obtained trademark qualifications to enter the Tmall market to open stores.
Tmall does not accept pure graphic trademarks for Tmall store applications, because the store name and related domain names are pure graphics and cannot be named.
The trademark qualifications held by merchants directly affect the specific amount of Tmall deposit paid, so merchants should make inquiries based on the payment standards corresponding to the trademark qualifications they hold.
2. If the trademark is R or TM, it will directly affect the payment of deposit for entering Tmall, and when the merchant violates the rules, it will be used on Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules. The party shall pay liquidated damages.
The deposit for entering a Tmall flagship store or specialty store is: 50,000 yuan for those with an R mark, and 100,000 yuan for those with a TM mark. The deposit for entering a Tmall store is: 100,000 yuan for those with an R mark, and 150,000 yuan for those with a TM mark.
3. To enter Tmall, you must meet the two basic qualifications of trademark and business license. Some categories on Tmall are not required to be R-labeled.
When it is difficult to successfully apply for the R mark, there is no need to experiment with the TM mark.
What should merchants do if they don’t have a trademark? You can choose to purchase a trademark;
You can choose to register a trademark, but the registration time is too long and there is a risk of unsuccessful registration; you can also choose to authorize a trademark.
4. Of course, individuals cannot enter Tmall. If merchants want to enter Tmall, they must apply for entry in the form of a company.
Companies applying to enter Tmall must have general taxpayer qualifications and a registered capital of more than 1 million yuan.
Tmall currently does not accept applications from individual businesses to enter Tmall, and it takes more than two years for a company to register as a merchant. These conditions also discourage many merchants.