A good trademark has an extremely significant impact on a company. Trademark is a powerful tool for enterprises to compete, and it is also an important intellectual property of enterprises. In particular, well-known and famous trademarks are intangible assets of enterprises and resources of society. Different trademarks naturally have different prices, and there are five factors that cause the difference in trademark transaction prices.
1. Are the trademarks complete?
The registration fee for trademarks in the category is relatively high, the registration difficulty is increased, and the scope of use is increased. Therefore, the registration cost of residual trademarks is lower, the use restrictions are greater, the price is difficult to exceed 10,000, and they are mostly bought for Get stepping stones or other needs for joining the platform.
2. Is the trademark category popular?
Clothing, food, software, etc. are needed for people's livelihood. The market demand for hot-like trademarks is large and registration is relatively difficult, so the price of such hot-like trademarks is higher.
3. Is the exclusive period long?
Trademarks are renewed every ten years. If you renew after expiration without paying any money, the Trademark Office will revoke it from the perspective of reasonable use of resources. Since there is a shelf life, it is reasonable for products that are frequently about to expire to face price cuts. Trademarks with short expiration dates are relatively cheap.
4. International trademark prices are higher
The cost and difficulty of international trademark registration have increased, laying the foundation for trademarks to go abroad and look into overseas markets. The price of gold-plated products will naturally not be low. Ranging from tens of thousands to hundreds of thousands.
5. The more professional judgment basis for evaluation is:
The more reconsideration processes, the lower the value. The more normal administrative processes, the higher the use value. Because under normal circumstances, those with high usage rates will spend money on promotion and publicity, and the value created is included in the brand value.
Buying a trademark is related to the buyer. If a rich boss wants to buy a trademark, the seller’s asking price will usually be much higher. Therefore, in order to avoid this situation, many buyers directly Entrust an agency to complete this process, so that the information of both parties is kept confidential before the negotiation is completed. It is beneficial to both parties. It can reduce some human factors and focus on the trademark name itself. It is fair and can effectively reduce the sky-high asking prices. .
Different trademark agencies charge different fees. Cheap prices are naturally pleasing, but cheaper is not always better. If the service quality cannot keep up, the subsequent rights and interests of the transferee may not be protected, which is not worth the loss. So how to choose a trademark agency?
1. The agency must be approved by the State Administration for Industry and Commerce and have a formal business license. If it is not approved by the Industrial and Commercial Bureau, the legitimate rights and interests of both the transferor and the transferee cannot be protected. "Be cautious about this pitfall."
2. The company has many years of experience in the industry, and has complete and detailed internal systems and specific operating procedures, and is controlled by professionals to ensure the legality of each service.
3. The company is authoritative and has many successful cases, which can further reduce the risk of transfer while improving the success rate of transfer.
The above is why the price difference of trademark transactions is so big? For related content, if you have trademark transfer needs, you can find intellectual property rights. We also have branches in many first-tier cities across the country, and our personnel team and economic strength cannot be underestimated. If you have questions about trademarks, you can consult intellectual property rights, and professional intellectual property consultants will answer your questions. Trademark trading platform official website trademark agency trademark transaction price