The registration of a trademark is a way to obtain legal protection, and the use of a trademark is a way to distinguish others from your own company. Both of these are actions that companies need to perform on the basis of trademarks. Regarding the registration and use of these two forms, do they need to be arranged in order?

Assuming that the trademark is registered first, the enterprise will use it after it has been registered with the Trademark Office. Even though it has not yet been approved, no similar trademark will be registered. After approval, the enterprise already owns it. Trademark ownership will be protected by law. Others are not allowed to use the same or similar trademarks in the same or similar categories. Violators may be held legally responsible.

Furthermore, a successfully registered trademark must not be used by other similar or identical trademarks within the registered category. For enterprises, this means that within the industry in which the enterprise is located, this trademark name will not be duplicated or used. If similar products appear again, consumers will be able to identify the company corresponding to the trademark in a timely manner, thereby improving the competitiveness of the company's products.

An additional advantage that needs to be explained is that after registering a trademark, the company can enter online platforms such as Tmall or some offline shopping malls, and the number of consumers will increase to a certain extent. With a registered trademark, companies can plan brand plans for the trademark, which is conducive to publicity and promotion.

But the disadvantage is that it takes about a year to register a trademark, which will affect the company's product plan. On the other hand, if there are identical or similar trademarks submitted for registration on the same day, the Trademark Office will first consider the trademarks that have been put into use to curb unfair registration practices.

If you register a trademark by registering and using it at the same time, the advantage is that if there are identical or similar trademarks applied for at the same time, it will be more advantageous for companies that are already producing goods. If a company uses this trademark on its products when applying, after nearly a year, the trademark will be more famous in the relevant market, and the company will not have to spend too much money on publicity and promotion.

However, the success rate of trademark registration in the past two years has been less than half. If a company works hard to operate a trademark, but it does not get approval later, the previous efforts are equivalent to non-existent reality, and the risk is relatively high.

In comparison, it is more advantageous to apply for registration first and wait until it is approved before putting it into use. However, there is not only one way to obtain a trademark in the market. The transfer of a trademark that can be approved in a short time is less risky and has a wide range of options. Not lacking is a good way to behave.