Hengda Group has titles such as "China's Famous Trademark", "China's Famous Brand Product", "China's Leading Genuine Leather Shoe King", "National Consumer Satisfaction Product", "Shandong Province Famous Export Brand", etc.; the company has been The All-China Federation of Trade Unions and the Ministry of Labor and Social Security were recognized as one of the first batch of "National Model Enterprises with Harmonious Labor Relations", and were recognized as "National Large Private Enterprises" by the Ministry of Agriculture. Shandong Labor Certificate", and was rated as "Top 100 Enterprises in Qingdao" and "High-tech Enterprise in Qingdao" by the Qingdao Municipal People's Government. The company has passed ISO9001 quality system, ISO14001 environmental management system, and GB/T28001 occupational health and safety management three-in-one system certification.

Hengda Group has established the corporate vision of “building a century-old enterprise and establishing a century-old brand” and the corporate mission of “creating products to meet consumer needs”. It designs products with the goal of consumer satisfaction. It has successively launched in Guangzhou, Quanzhou, Wenzhou, Chengdu and other cities at the forefront of China's shoemaking industry have established R&D institutions and hired professional designers from Italy and France to strengthen product design and keep product styles and production processes in step with world trends. At the same time, Handa Group has established more than 3,000 specialty stores and shop-in-shops across the country through various methods such as self-operation, cooperation, and franchising, forming a multi-level three-dimensional marketing network.

Hengda Group has adhered to the brand development strategy since its establishment and successfully transitioned into the brand operation stage after successfully completing the product operation period. In 2003, Hanta Group proposed the short-term development strategy of "brand image enhancement and enterprise process reengineering", and launched a number of management projects such as information system management engineering, human resources strategic planning, corporate brand and product brand management, etc., making Hanta Group From a traditional enterprise with functional management as its core to a modern enterprise with process management as its core, it has comprehensively improved the comprehensive level of brand operation. Through cooperation with the French International Brand Group, it represents two internationally renowned brands, Adilina and Dynamic Foot. , making Handa Group move towards the international brand operation stage.

Based on the technology center, the group has established a strong scientific research and development system characterized by "independent innovation". Currently, the company has applied for and obtained 305 patents authorized by the state, and more than 150 products have obtained patents. Provincial and national awards, the company gives full play to its leading role in the industry and participates in the formulation of 27 national and industry technical standards; in the operation of the independent innovation system, the company produces more than 10,000 new product trial varieties every year, which are transformed into commercial products every year There are more than 5,200 varieties; the "Leather Seamless Bonding Technology" independently developed by the company won the "Third Prize for Scientific and Technological Invention of China Light Industry Federation". The company is moving towards building a well-known brand with independent intellectual property rights and international Competitive knowledge-based innovative enterprises develop steadily.

In the context of international market integration, Hantec Group adheres to the development strategy of walking on two legs, the domestic market and the international market. Through cooperation with world-renowned companies such as Aeon and Asahi, its products have successfully entered Tokyo Mitsukoshi Department Store, Takashimaya, Daimaru Department Store and other high-end department stores, and has established branches, offices and established business cooperation in more than 20 countries and regions including France, Italy, the United States, Japan, South Korea, Russia, Vietnam and the Middle East. relation. In 2005, Hanta Group established a strategic partnership with NINE WEST (Nine West), the world's No. 1 clothing and shoes brand for women, creating a new international market.

Hengda Group has strengthened the construction of corporate culture and initially formed a cultural system guided by core culture, guaranteed by standardized and scientific systems and systems, and based on corporate logos and flags, and passed the " Hantec Newspaper, website, Hantec Magazine and other cultural carriers create a cultural foundation and corporate atmosphere with Hantec characteristics. At the same time, Handa Group has incorporated the learning organization into the corporate culture construction system, raised learning to the strategic level, and clearly stated the cultural construction goal of "learning is the primary productive force and building learning into the core competitiveness of the enterprise". Through the creation of a learning organization, the quality of human resources has been comprehensively improved, the company's operational level has been strengthened in the information-based knowledge-based era, and the company's transformation from a manufacturing-based company to a brand-based company has been completed.

After 25 years of development, Handa has achieved a major leap from product management to brand management to capital operation, and has fully entered the "Hengda Huigu" new economic business development model.

Hengda Huigu is an industrial alliance based on Hengda International Digital Technology Industrial Park, based on the shoe industry, with the creative industry and software industry as the core, and service economy-oriented. It is a leading shoe industry in Qingdao, the country and even the world. and a modern “Silicon Valley”-type “Smart Valley” for the development of related industries.

On the basis of the sustainable and healthy development of the enterprise, Handa is fully implementing capital operations, absorbing domestic and foreign capital, building a new platform for enterprise development, and achieving leapfrog development of the enterprise. As an enterprise planning to be listed, the company intends to complete all preparations for listing in 2009 and choose an opportunity to go public.

“Building a century-old enterprise and establishing a century-old brand” is Hantec’s corporate vision and Hantec’s declaration to the world. Carrying the mission of revitalizing and taking off national enterprises, Handa is composing a magnificent poem of moving from a Chinese famous brand to a world brand with a high-spirited attitude.

2011

·Chairman Wang Jiwan was awarded "One Hundred Outstanding Figures of China's Economy"·General Manager Shan Cunli was awarded "Top Ten Entrepreneurial Models in Qingdao"

·Hengda was awarded " Unit with outstanding contribution to the province's industry-university-research cooperation and innovation work" ·Hengda won the title of "China Quality and Integrity Enterprise"

2010

·The company's independently developed "leather seamless bonding technology" won the title Second Prize of Qingdao Science and Technology Invention Award·The Group Company won the title of "2008-2009 Qingdao Labor Security Integrity Enterprise"

·The Group Company was awarded the "Shandong Industrial Design Center"·Chairman Wang Jiwan won the " Young and middle-aged experts with outstanding contributions in Shandong Province"

·The group company won the "Most Environmentally Responsible Enterprise in 2010" ·Hengda Co., Ltd. was awarded the "Top Ten Shoe Brand Enterprises in 2010"

· Henda was listed as one of the "Enterprises with Outstanding Contributions to Qingdao's Industry Over RMB One Trillion" ·Hengda was awarded the "Employment and Internship Base for College Graduates in Qingdao"

2009

·The group company was awarded the " List of "Top 100 Quality Competitive Enterprises in Shandong Province"·The shoe company won the title of "Qingdao High-tech Enterprise"

·The group company won the title of "2009 China's Leading Leather Shoe King" ·The group company won the title of "National Export Commodity Inspection-exempt enterprise"

·The group company was ranked among the "Top 100 Quality Competitive Enterprises in Shandong Province"·The group company was awarded the "Advanced Private Enterprise in Shandong Province"

·The group company independently developed "Antibacterial, anti-odor and purification shoe production line" and "leather seamless bonding technology" have become two national-level technical transformation projects in the national leather shoe industry. The group company won the title of "Qingdao Advanced Collective for Quality Work"

·Group The company's technology center was promoted to the "Nationally Recognized Enterprise Technology Center"

·The group company was awarded the "Meritorious Enterprise of the 60th Anniversary of the Founding of the Light Industry of Shandong Province" ·Chairman Wang Jiwan was awarded the "Meritorious Enterprise of the 60th Anniversary of the Founding of the Light Industry of Shandong Province" "Home" title

2008

·The group company was named the "Advanced Collective in Patent Work in the City in 2008" ·The group company won the title of "Jimo City Outstanding Contribution Enterprise in 2008"

·Chairman Wang Jiwan was awarded "Industry Man of the Year in the 30 Years of Reform and Opening Up" ·Deputy General Manager Shan Yuxiang was named "Chief Technician of Shandong Light Industry"

·The group company was awarded "Shandong Provincial People's Government" "Top 100 Private Enterprises in the Province" · Company employee Liu Shuxiang won the title of the first "National Outstanding Migrant Worker"

· General Manager Shan Cunli won the title of "Outstanding Entrepreneur of Shandong Province" · Chairman Wang Jiwan won the title of " Shandong Province Model Worker"

·The group company won the title of "Qingdao On-site Management Model Enterprise"·Henda Leather Shoes was selected as one of the "Top Ten Famous Shoes in China"

·The group company won the title of "Qingdao On-site Management Model Enterprise" The title of "Top Ten Enterprises in the City's Leather Industry"·Won the "Excellent Management Award, Excellent Marketing Award, and Excellent Innovation Award" in Qingdao's leather industry

2007

·General Manager Shan Cunli won the " National Light Industry Model Worker" ·The group company won the title of "Qingdao Private Enterprise Entrepreneurship Demonstration Unit"

·Hengda Co., Ltd. won the "China Private Science and Technology Development Contribution Award" ·The group company once again won the title of "Qingdao Civilized Unit" Title

·Space waterproof and breathable technology won the second prize of the Provincial Light Industry Science and Technology Progress Award·Hengda Co., Ltd. won the title of "Advanced Enterprise with Outstanding Performance in China's Light Industry"

·Hengda Co., Ltd. won the title of "National "Model Enterprise with Harmonious Labor Relations" "Leather Seamless Bonding Technology" won the Science and Technology Invention Award of China Light Industry Federation

·The group company won the title of "China Intellectual Property Shandong Star Enterprise"" ·Chairman Wang Jiwan won the title of "Outstanding Entrepreneur of Shandong Province"

·The group company won the title of "Top 100 Qingdao Enterprises"·The group company won the title of "2006 National Integrity and Law-abiding Township Enterprise"

·General Manager Shan Cunli won the title of "Chief Technician of Shandong Province Light Industry" ·General Manager Shan Cunli won the title of "Outstanding Entrepreneur of Shandong Province Light Industry"

·General Manager Shan Cunli won the title of "Shandong Province Enriching the People" Shandong Province Labor Medal"·The group company won the title of "Shandong Province Labor Union Harmonious Enterprise"

2006

·Chairman Wang Jiwan won the "Shandong Province Enriching People and Prospering Shandong Labor Medal"· The Group Company won the "Shandong Province Labor Certificate for Enriching the People and Prospering Lu"

·Group Company

Won the title of "Second-level Advanced Unit of Archives Management in Shandong Province"·Won the title of "Qingdao Private Enterprise Ideological and Political Work Demonstration Unit"

·Won the first prize of the Provincial Light Industry Science and Technology Progress Award for leather seamless bonding technology ·Won the title of "Qingdao Honest Private Enterprise"

·Won the title of "Qingdao High-tech Enterprise" ·Won the first prize of the "2006 'Leather Logo Cup'" China Footwear Design Grand Prix

·Won the title of “Famous Export Brand of Shandong Province”

·Chairman Wang Jiwan won the honor of “National Entrepreneurship Star”

·Won the title of “China’s Genuine Leather Shoes King”< /p>

·Passed ISO9001, ISO14001, and GB/T28001 three-in-one system certification

2005

·Won the "Provincial Technology Center" medal

< p>·Hengda leather shoes won the title of "China Famous Brand Product"

·The "Hengda" trademark was recognized as a well-known trademark in China

·Invited to participate in the formulation of national footwear industry standardization

2004

·Passed the ISO14001 environmental management system certification at one time

·Henda Leather Shoes won the title of "China's Genuine Leather Shoes King" in 2004

·Hengda Leather Shoes won the title of "China's Genuine Leather Trademark Famous Brand Products" in 2004

·Was rated as a national inspection-free unit for product quality by the General Administration of Quality Supervision, Inspection and Quarantine

2003

< p>·Recognized as a national large-scale township enterprise by the Ministry of Agriculture

·Won the title of "Shandong Province Famous Brand"

·Henda leather shoes were rated as Qingdao's industrial and commercial administration bureau City Famous Trademark

2002

·Won the first prize of the "China Leather Logo Cup" National Leather Shoe Design Competition

·Won the title of "China Leather Logo Famous Brand Product"

·Won the title of "China's Genuine Leather Shoes King" for the second time

2001

·Won the title of "Executive Director Unit of China Leather Industry Association"

·Won the title of "The First Batch of Quality Inspection-Exempt Products in the Country"

·Won the First Prize of the "China Leather Logo Cup" National Leather Shoe Design Competition

2000

·Won the Title of "China's King of Genuine Leather Shoes"

·Won the title of "Famous Trademark of Shandong Province"

·Won the "Shandong Province Quality Award"

·Passed ISO9001 quality System certification

·The enterprise technology center was recognized as a "municipal technology center"

1999

·Passed the ISO9000 quality system certification in one go

·Won the first prize in the "China Leather Mark Cup" National Leather Shoe Design Competition

·Won the title of "National Spot Check Good Product"

1998

· Won the title of "Shandong Province Famous Brand"

·Won the title of "Shandong Province Famous Trademark"

1997

·Won the title of "China Leather Mark Product"

p>

·Won the title of “National Consumer Satisfaction Product”

1996

·Won the title of “National Footwear Quality Inspection Center Approved Product”

1995

·Won the title of "Golden Bridge Award for the Best-Selling Domestic Product"

·Won the title of "Product Approved by the Quality Supervision and Inspection Center of Shandong Province" Corporate Vision: Build a century-old enterprise and establish a century-old brand

p>

Corporate mission: create products that meet consumer needs

Corporate core values: customer satisfaction, welfare, employee contribution to society, return to shareholders

Talent concept

Corporate Competition, competition of products, is ultimately a competition of talents. "Talent is the first wealth of an enterprise" - this is Handa's talent concept, and the development history of Hanta is a history of recruiting talents. Hantec has always regarded the cultivation and introduction of talents as the focus of its work, and has recruited technical and management talents through the talent exchange market, the Internet and the establishment of long-term cooperative relationships with key domestic universities. While introducing talents, Handa also pays attention to vocational training and moral cultivation of on-the-job employees, and continuously improves the quality of its workforce.

Relying on a mature and scientific concept of talent and a complete and effective talent evaluation and training system, Handa has now built a team of employees with a reasonable structure and orderly structure, including masters, bachelors, college students, vocational high school students, and technical school students. The cross-century workforce is not only stable but also full of vitality; it not only has high individual quality, but also has strong team awareness and strong collaborative capabilities. This is the fundamental guarantee for Handa to "win" step by step.

In order to enable employees to fully display their talents, Hantec has formulated a series of incentive mechanisms to clarify goals and responsibilities. While strengthening management, it also focuses on emotional exchanges and holds regular symposiums with key employees to make company decisions. Communicate directly with front-line employees, and listen to grassroots opinions on daily operations and management through discussions, questionnaires, etc. Through similar activities, employees contribute ideas and suggestions for the development of the company and work together to form a strong cohesion of loving the factory as home. It has stimulated the employees' enthusiasm for work and innovation, solved technical problems, and innovated management methods, bringing considerable economic benefits to the company, and thus formed a high-level, well-structured technology and management team to achieve sustainability for the company. Development has laid a solid foundation.

Hantec's talent upgrading and development strategy in the 21st century has created a steady stream of talent demand in the fields of resource process management, modern marketing management and strategic consulting management, requiring continuous development, recruitment and training of outstanding talents. Talent resources, effectively adjusting the company's future needs and existing talent resources. Hantec shares are always waiting for positions and provide broad space for franchise talents to jointly realize and create new value in their careers.