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1. PUMA (Italy, Czech Republic, Switzerland, Paraguay, Poland, Iran, Saudi Arabia, Angola, Cote d'Ivoire, Ghana, Togo, Tunisia)

This year, *** has the largest number of national team jersey sponsors, sponsoring 12. The last three African Cup champions have been sponsored by Puma. The first two were Cameroon and Tunisia. In the just-concluded 2006 African Cup, Puma won the two final teams Egypt and Cote d'Ivoire. In fact, the five African teams that will participate in this World Cup, Angola, Cote d'Ivoire, Ghana, Togo and Tunisia, are all wearing Puma. In addition to the five African teams, the other six World Cup teams, Italy, the Czech Republic, Switzerland, Paraguay, Poland, Iran and Saudi Arabia, are also contracted by Puma. The Italian team's jerseys were still provided by Kappa in the World Cup in Korea and Japan, but this time they have been replaced by Puma. Although there is only one seeded team in Italy, it has 12 endorsement teams out of the total 32 participating teams, making Puma the sports brand with the most sponsorship teams in the World Cup in Germany.

2. NIKE (Brazil, Netherlands, Portugal, Croatia, Mexico, Australia, South Korea, United States)

The ambitious Nike has set up an advertising budget of US$1.8 billion for this year’s World Cup , much higher than his two main competitors Adidas (US$1 billion) and Puma (US$220 million), and also higher than the US$1.4 billion of the last World Cup. Nike hopes to use the World Cup to surpass Adidas and become the number one player in the world's football product market. At the World Cup finals in Germany this summer, Nike grandly launched new uniforms for the eight teams it sponsors that will participate in the World Cup. Compared with four years ago, the total number of contracted teams that Nike has in this World Cup has not changed. However, the teams accompanying Brazil, Portugal, Croatia, South Korea and the United States have increased from Nigeria, Russia and the United States in the last Korea-Japan Cup. The Belgian team was replaced by the Netherlands, Mexico and Australia teams in this World Cup.

3. ADIDAS (Germany, Argentina, France, Spain, Japan, Trinidad and Tobago)

As a traditional official sponsor of FIFA and the World Cup, Adidas There are "only" six endorsed teams in this summer's World Cup, although most of them are seeded teams: hosts Germany, France, Spain, Argentina, and the other two are Japan and first-time participants Trinidad and Toba. Brother team. While maintaining its traditional cooperation with official organizations, Adidas is also increasing its focus on star endorsements. Now, England's Beckham and Defoe, Germany's Ballack, France's Zidane, Vieira and Cisse, Brazil's Kaka, Spain's Raul, Argentina's Savio La and others were recruited by Adidas. After Kaká, Adidas signed Messi, who shined in the last World Youth Championship, at the beginning of this year.

4. UMBRO (England, Sweden)

Umbro was the first to confirm their participation in the World Cup The sportswear company that wears the uniforms uniquely adds the "cross" graphics from the flags of England and Sweden to the shoulders of the team uniforms. The crossed "crosses" are like open wounds, which are very bullet holes. In addition to England and Sweden, Umbro also sponsors national teams such as Norway and Ireland, but unfortunately they did not enter the World Cup finals

5. Lotto (Serbia and Montenegro, Ukraine)

Lotto is a famous Italian football team. Sportswear companies have overshadowed big companies like KAPPA this year, and their distinctive trademarks can be remembered from a distance