How do micro-businesses maintain good customer relationships

The rapid development of WeChat has made every friend who is engaged in micro-business pay more and more attention to customer marketing in the circle of friends. So, in the current environment where micro-business is everywhere, how should merchants maintain their customers and make them become their loyal customers and become their true fans? The following is the detailed content I brought, welcome to refer to it .

1. How to establish customer relationships with micro-businesses?

First of all, we must know where our customers are? Nowadays, many micro-businesses use QQ Space, Weibo, WeChat store, or after posting pictures in Moments, others directly ask you for Alipay and ask you to pay after payment. This may be a transaction that is not completed in the order process, which is not required in the e-commerce process. Payment is by placing an order, so customer information cannot be collected and implemented through tools. To establish a strong micro-business customer relationship, you must first gather customers into a pool.

2. How to maintain the customer purchasing process?

In the e-commerce industry, the customer purchasing process generally has contact points such as order reminders, delivery reminders, and check-ins. For micro-business, many people come to consult without purchasing. But now many micro-businesses are run by individuals, so maybe everyone doesn’t have much time to take care of the non-payment of orders or detailed service links. However, there are at least two things that can be done: one is to consult without placing an order, and the other is to notify customers through WeChat or other methods during the delivery process.

3. How do customers maintain it after purchasing?

For micro-business, many people come to consult without purchasing. But now many micro-businesses are run by individuals, so maybe everyone doesn’t have much time to take care of the non-payment of orders or detailed service links. However, there are at least two things that can be done: one is to consult without placing an order, and the other is to notify customers through WeChat or other methods during the delivery process.

Usually, customers will do the following behaviors after purchasing:

First, share. Share with you and help you recommend friends to buy;

Second, repurchase. Come back and continue to purchase this product or related products;

Third, churn. If you are not satisfied with some of your products, you will end up losing them. Therefore, the steps after the customer purchases are mainly concentrated on two points, the product cycle and the membership life cycle. The fans we often talk about can be called your fans only after they have made at least two or three purchases and will help you spread the word, share and recommend. The development of customers basically goes through this process: potential customers? new customers? old customers? lost customers? loyal customers? fans? distributors. Therefore, we need to perform secondary maintenance on customers after they purchase so that customers can make secondary purchases.

4. What are the prerequisites for customer maintenance?

Ordinarily, the premise and core of customer service and marketing is precision, that is, precision customer marketing, etc. Collecting user information by establishing a database is actually so that we can better and accurately locate our customers in the future. How to grasp your users? How to attract customers starting from your content? This is the key point.

5. What are the tips for WeChat maintenance?

1) Tags: Tags are convenient for us to put some marks on customers. For example, if you make cosmetics, in addition to basic information, you can learn whether the customer has dry skin or oily skin, and whether they are allergic, and put some such labels during the communication process with the customer.

2) Mass sending: It is necessary to grasp when to send information to customers, and at the same time, send it to customers accurately. Different content can be sent to specific groups through tags and previous information collection groups.

3) Moments: You can do some interactions and discount promotions on a regular basis. At this time, it is best to combine the visible range and remind who is watching. For example, group customers who purchased the same product during the same time period, and then send a promotional advertising message that only they can see.

4) Visible scope and reminder to see: Not every customer wants to see the advertising information you send, so the information you send must be that he is willing to see your sharing and promotional discount ads on a regular basis.

5) Address bar: You can place advertisements or maintain old customers in the address bar. ;