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The entrepreneurial course of Henglin Town

Henglin is a magical town with a thousand years' history, a water town in the south of the Yangtze River, which is short of forest industry resources. However, it has written the legend that China's forest industry is "out of thin air". In the mid-199s, laminate flooring entered the China market from abroad. This kind of floor is a wood-derived material, and its structure is like a "sandwich", which is divided into wear-resistant layer, decorative layer, substrate layer and moisture-proof layer. It is wear-resistant, flame-retardant and beautiful. However, China consumers who like to use solid wood are not optimistic about it. Henglin people who are looking for a way to get rich have taken a fancy to it with a unique eye. They believe that this new, environmentally friendly, wood-saving and very practical floor paving material will certainly have broad prospects. As a result, Henglin people who had no chance with wood began the process of starting a business according to "wood".

Changzhou Huali Decoration Material Co., Ltd., the first laminate flooring enterprise, was born in October 1999. By 27, there were more than 4 laminate flooring production and supporting enterprises in the town, including 167 terminal production enterprises. In 27, the production capacity of laminate flooring was 16 million square meters, accounting for 45% of the whole country; The export value is US$ 344 million, accounting for more than 4% of the total export of such products in China. Henglin laminate flooring industry from scratch, from small to large, from weak to strong, quickly surpassed many old domestic production bases, quickly occupied half of the country's laminate flooring industry, and created an industrial development myth. At present, there are 11 national inspection-free enterprises such as Jiangsu Loki Wood Industry Co., Ltd. and Jiangsu Gloria Wood Industry Co., Ltd., 11 class I and II export inspection and quarantine enterprises in Jiangsu Province, 28 Jiangsu famous brand products, Jiangsu famous trademarks and Changzhou famous brand products. And won the honorary titles of "Famous Town of Laminated Wood Flooring in China", "Capital of Laminated Wood Flooring in China" and "Export Base of Laminated Wood Flooring in China".

While Henglin people are full of confidence and want to make Henglin floor bigger and stronger, the town has encountered one international storm after another. In January 27, Henglin Floor was investigated by the United States International Trade Commission "337", which mainly involved the patent of floor lock. Henglin Flooring Company, together with some well-known domestic enterprises, stood up to respond to the lawsuit. However, due to very complicated reasons, Henglin Flooring Company finally lost in this investigation, but Henglin Flooring Man, who never gave up lightly, joined domestic counterparts to appeal the case to the US federal court. It was followed by the crisis of anti-dumping and countervailing investigations in Canada, Turkey and other countries. Through several trade frictions, Henglin flooring enterprises have more clearly realized that only by relying on scientific and technological progress, accelerating independent innovation and strengthening the protection of independent intellectual property rights can they stand in a winning position. At present, Henglin flooring enterprises have "joined hands" with Changzhou and Wujin science and technology departments, set up Jiangsu flooring product quality supervision and inspection center in Henglin Town, set up productivity promotion center in cooperation with municipal and district science and technology bureaus, and created the first Chinese and foreign patent database of laminate flooring industry, providing information support and technical guarantee for new product research and development of enterprises. And has started scientific research projects in cooperation with some universities, trying to design patented products that can replace the "floor lock". At present, the whole town's flooring industry has accumulated 6 national invention patents and more than 5 utility model patents, making it a leader in China's flooring industry innovation.