One of the reasons for closing stores: reputation speculation
1. Buying and selling a lot of goods in a store with the same machine (that is, the same IP address)
2. You can't modify the price, and the price difference is too big. For example, if the goods in 1 yuan are changed to 1 yuan, you will think that the transaction price is 1 yuan. Will delete the relevant praise
The second reason for closing the store: Alipay utilization rate is less than 5%
Avoidance methods:
1. Use Alipay transactions to reach more than 8%. If it is a face-to-face transaction or other means, because there is no delivery voucher (that is, the delivery document record), Taobao background records will be considered as credit speculation. It is also very important that the transaction volume is not out of proportion to the number of transactions, that is to say, for example, the turnover of shops selling digital cameras should be several thousand yuan, and the record should not always be tens of yuan, which will be considered by the system as the third reason for closing Alipay: false agency problem
repeated distribution in disguise
A member has the source of goods, and B is set as the agent below, and B will put A's products on the shelves. If there is a buyer C to buy baby from B,
the fourth reason for closing the store: high imitation goods or fakes
1. Similar to brand-name goods, digital products, or perfumes, it is necessary to produce strong evidence that it is genuine, in case it will be misjudged as high imitation goods or fakes
The fifth reason for closing the store: too many transactions are closed
1. It is not possible to close transactions frequently in a short period of time, for example, dozens of transactions are closed in a month. Therefore, it is a headache to encounter the wrong shot or disturbance.
Reason 6 for closing the store: Repeatedly opening the store
1. You can't use the same IP address (that is, the same address) and sell similar products online at the same time.
Reason 7 for closing the store: The price is set too low
1. In order to promote sales or increase turnover, the set price cannot be lower than the overall price of Taobao market. Will it be judged as a violation of online integrity transactions
Reason 8 for closing the store: there are words that cannot be used in the title
1. If it is a wholesale seller, there can be no word "batch" in the title or attribute of the goods
2. There can be no word "consignment" in the title
Reason 9 for closing the store: the goods are misplaced
Ways to avoid it
. Look at the standard method, and avoid mistakes.
Ten reasons for closing the store: violation of the "Punishment Rules for Selling Prohibited Goods"
Eleven reasons for closing the store: the pictures and words of the goods are the same
1. The pictures and words of the goods are the same, which will also be suspected of repeated distribution, especially the virtual goods. Be careful, my baby's titles are similar, and it is estimated that it will not work. I have to change immediately to
Reason 12 for closing the store: stealing or using other people's pictures
1. The pictures or words of the goods are the same as those of others, even the last one of the agents. Because Taobao does not allow false agency, this blow is relatively strong, so we should pay special attention to it.
Reason 13 for closing the store: Switch to selling goods with high price difference
1. Before switching, in order to quickly upgrade our reputation.
14th reason for closing the store: the goods sold are not attached to the description in the store
The goods actually bought by the buyer are inconsistent with the description in the store, including misleading pictures and words, so everyone should pay attention to it!
the fifteenth reason for closing the store: the store that joined the consumer protection plan broke its promise.
The promise content is roughly as follows: the seller must repay the compensation stipulated in the delayed delivery, and perform the obligation of truthful description or the payment, return, replacement and maintenance services stipulated in the consumer protection service; Or the seller must provide invoices to the buyer or Taobao according to the actual transaction price, etc.
Attachment:
Determination of serious violations in the latest rules of Taobao:
Serious violations refer to acts that seriously undermine the business order of Taobao and are suspected of violating national laws and regulations.
(1) A member who has accumulated 12 points for serious violation of the rules will be punished by blocking the store, restricting the release of goods, restricting the establishment of the store, restricting the sending of messages in the station, restricting community functions and publicizing a warning for seven days;
(2) If a member has accumulated 24 points for serious violation of regulations, he shall be punished by blocking stores, restricting the release of commodities, restricting the establishment of stores, restricting the sending of messages in the station, restricting community functions and publicizing warnings for 14 days;
(3) If a member has accumulated 36 points for serious violation of regulations, he shall be punished by closing the store, restricting the sending of messages in the station, restricting community functions and publicizing warnings for 21 days;
(4) if a member has accumulated 48 points for serious violations, he shall be punished by sealing up his account.
if a member has a large penalty for a single violation, resulting in the cumulative penalty meeting the penalty conditions of multiple nodes, or if it is necessary to impose similar node penalties during the penalty period, only the heaviest node penalty will be imposed.
if you still don't understand anything about Taobao shop, you can come to me in the Baidu space in Zhenaijiu. I wish you all the best in 211!